Samsung Electronics Co. Vs. Apple Inc. Essay

On December 2, 2015, two shooters opened fire at holiday party, killing 14 people and injuring 22. During a gun battle with law enforcement both shooters were killed. The Federal Bureau of Investigation (F.B.I.) had recovered a locked and encrypted iPhone that was in the possession of one of the shooters as part of the evidence. The F.B.I. was unable to access any data on the phone and so they turned to Apple for assistance.

As you are aware, on December 2, 2015 a terrorist attack took place at the Inland Regional Center in San Bernardino, California in which 14 civilians were killed and 22 others were seriously injured. On February 9, 2016 the FBI (Federal Bureau of Investigation) announced that it was unable to unlock one of the mobile phones they recovered, an Apple I-phone issued by the county of San Bernardino to the shooter Syed Rizwan Farook due to its advanced security features. (Volz, Dustin; Hosenball, Mark (February 9, 2016). "FBI director says investigators unable to unlock San Bernardino shooter 's phone content". Reuters). The FBI requested from Apple Inc., a multinational technology giant, that they create a new version of the phone’s operating system that could be installed and run in the phone’s random access memory to disable certain security features. This would effectively create a back door into the I-phone. Apple turned down the FBI’s request due to a security concern. Thus began a fight between the United States Government and Apple Inc. over breaking encryption and government intrusion. The clash reflects wider debates in the United States and elsewhere over security measures used by companies to protect users of devices such as smartphones — and how much leverage authorities should have to gain

The March 22 hearing on the motions filed in the case of U.S. v. Apple should have concluded in the United States' favor. The United States properly filed a motion to compel Apple to assist the United States government in unlocking an iPhone that was reasonably believed to contain information regarding a terrorist attack that killed 14 people and wounded 21 others. The iPhone belonged to the County of San Bernardino--who consented to having the iPhone searched--and was used by the County's former employee, Syed Farook--who turned out to be the terrorist behind the aforementioned terrorist attack. In his employment contract with the County, Farook also consented to the iPhone being searched. Since this is true, and because terrorism is a serious

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. This essay begins by discussing the market value of the both companies. It will then turn to discussing the product portfolios of Apple and Samsung, and then examines the service and it concludes by evaluation.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Trademarks and Patents are important to big companies like Apple because the trademark gives them the right to decide who and who cannot use their patented invention. This benefits them because if they were not to have the trademark, anyone could recreate their product without the company's consent and make money off of the product and they can sue other companies with their patent. People could resell Apples products in mass amounts legally without a patent. Apple's patent protected their creative and inventive rights on their product. Against Samsung, it protected Apples creative rights over their product, the Iphone. After Apple released their new Iphone, Samsung recreated it and therefore they put themselves at risk of litigation. The Trademark law allowed Apple to sue both the company and the distributors of the product because of recall.

Introduction:   With  the  introduction  of  new  Chinese  competitors  in  the  DRAM  market  it  is  necessary  for  Samung  to  access  their  strategy  for  the  future.  Looking  at  past  trends  in  the  DRAM  market,  current  market  situation,  and projections  for the Flash market, the  best option for  Samsung  is  to focus their efforts  on  growing  the  Flash  technology,  while  maintaining  their  DRAM  output.  This  is  the best course of action  because  Samsung’s  customer  loyalty  will  carry  their  market  share  in   the  DRAM  market,  while  they  are  focusing on establishing this type of dominance in the Flash market.

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

The website is well organized, making it very simple to find what a person is looking for. Unlike Microsoft, it is well spaced, which helps to grab the reader’s attention. Microsoft’s homepage is setup fairly differently from Apple’s. Instead of having a main ad like Apple, its site has a set of highlights advertising their information. Highlights do not catch a reader’s attention as well as Apple’s large ad. Furthermore, Microsoft’s homepage is also packed with a lot of information in such little space. The information is broken down into bullet points, but the font is small and there are hardly any images to differentiate between the items. There is little to attract the reader to make him/her want to read through this content because it just appears to be boring. Therefore, the homepage of Apple and Microsoft differ.

Michael Dell founded Dell in 1984 at the age of 19. Steve Jobs and Steve Wozniak designed Apple Computer on April 1, 1976. As both companies continue to grow they have contributed to a wide impact on competiveness and efficiency towards strategic goals.

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012.[1] In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were already engaged in a patent war on several fronts.[2] Apple's multinational litigation over technology patents became known as part of the mobile device patent wars: extensive litigation in fierce competition in the global market for consumer

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.