A search engine is able to store and provide information about a specific webpage based upon a user’s search request. The deep web is a large portion of the entire World Wide Web (WWW) that has yet to be analyzed and stored by a search engine. The deep web is believed to be approximately 92,000 Terabytes in size (Langville, 9) and it is known that most of this part of the web will never be completely indexed by a search engine (Castillo, 3). In order to gather as much relevant information from the web, search engines must be able to use different technologies and algorithms to make sense of all the data is contained within the web. The purpose of this paper is to analyze the various ways in which search engines have been able to process …show more content…
In the marketing world, SEO refers to techniques and methods by which the structure and content of a page can influence the ranking and relevance of a website (Killoran, 53). My paper will be assessing SEO as it pertains to search engines in the improvement of technology and algorithms. Around eighty percent of all initial visits to a webpage today are accessed through a type of search engine (Zhu, 225). Of all the eighty percent of initial visits to a webpage that are referred by a search engine, seventy-five percent occur through Google (Zhu, 225). A user is eighty-four percent more likely to never go beyond the second page of a search result page (Zhu, 225), so it is important that search engines are optimized to return back relevant results. One example of SEO would be the introduction of PageRank. PageRank is a ranking algorithm that determines a page relevancy by calculating the number of inbound and outbound links a web page experiences (Killoran, 53-54), this algorithm will be covered later in the paper. Link analysis was first implemented and used in 1998 (Langville, 1998, 4), and uses information embedded in a web page’s link structure to draw ranking information. PageRank is considered a link analysis algorithm (Xiang, 469). In order to get a better understanding of SEO, we must first have a general concept of the different components that compose search engines. 3. Search Engine 3.1 Overview There are
There seems to be a never-ending quest for knowledge in this century. Fortunately, data is obtained effortlessly with the advent of the Internet. The Internet has become such a factor in everyday life; it is hard to remember how anyone managed the day-to-day task without this tool. The creation of search engines has opened up a whole world of information to those who seek knowledge.
With the advent of computer technology in 1990’s the need to search large databases was increasingly becoming vital. The search engines prior to PageRank had limitations, the then most widely used algorithm used text based indexes to provide search results on World Wide Web however had limitations of improper search results as the logic used by the search engines looked at the number of occurrences of the search word in webpage which sometimes resulted in improper search results. Another technique used during the time was based on variations of standard vector space model – i.e. search based on how recent the webpage was updated and/or how close the search terms are to the
More importantly, she mainly covers why Google is the most efficient search engine and how it operates more accurately than other engines and Web browsers. Kraft shares the same positive outlook on Google as the preferred search engine as is evidenced in this paper.
As Search Engine Optimisation improve the site’s ranking in organic search without implementing any change in its content but if the content quality of the site clashes with their valuation for visitors then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the website. This not only benefits the users but to search engines as well. SEO also act as a measure to attract a large amount of audience towards your webpage or website, this way the site traffic automatically gets improved.
Through the methodology proposed, we aspire to achieve a more efficient technology for generating keywords and finding more accurate data from the search engine. By saving physical memory and storing only what is important rather than all the data from a random website. Also, due to this we may achieve faster response time. So, here we can conclude that the proposed system may be more better than the previous systems
Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.
Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky,
People who require information and furthermore, specific information for example “health” use special sites on the web, termed internet search engines that assist in retrieving stored information on other sites. (Franklin, 2000) Many search engines are available and some are designed for specific purposes; the two most popular all-purpose search engines are Google and Yahoo. Medical search engines are distinctively designed for
If you’re an Internet marketer, you must know the power of “anchor text” in search engine optimization. Although this is a commonly-used phrase, many marketers are yet to discover what it really means after Google 's Penguin and Hummingbird updates. Anchor texts are a crucial part of SEO and strongly impact your search engine ranking. If you use it correctly, you’ll witness your rank climbing higher on a daily basis. If you use it without thinking, you might notice your organic search traffic disappearing overnight or be penalized. In this post, I’m going to explain what anchor texts are all about and how you can optimize them for a well-performing website.
SEO is also good for the social promotion of the web site. People who find the web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
In 2010, Google announced that page speed is a factor in their search ranking algorithm. How quickly a website can respond to specific commands not only impacts user experience, but also the technical side of the website. The optimization team works hand-in-hand with our development team to make sure websites are technically optimized to increase page speed and overall site performance.
One of the wonderful things about the internet is how it makes life much easier if the information can be found in the convenience of the home instead of going to a library and making a day out of it. This is especially true if the internet offers updated information as soon as it happens were as a library may only update a few things every week or month at a time. It is truly remarkable how much information can be found and because of this it isn’t unbelievable that more and more people are using the internet instead of going to a library or using another service the internet can offer them. However, without organization and direction information is useless. Search engines offer this stepping stone by storing
Algorithms are formulas that Google and other search engines use to rank websites and find relevant content to search engine queries. Originally, most websites focused exclusively on optimizing their content and Web copy by including the keywords that people use when searching online for answers, goods or services. However, using this method alone often resulted in literal word matches that didn 't really fit what people wanted to find.
Following the success of Netscape and its web browser, Internet became a resource and communication platform idolized by many IT students in the universities. What started off as a hobby-cum-research work by Jerry Yang (now Chief of Yahoo!) and David Filo (Co-founder of Yahoo!) for their Ph.D. dissertations; has evolved and became an Internet sensation over time. What they did was to compile all their favourite web links to form an online directory for easy navigation in the World Wide Web. The duo’s work immediately garnered a lot of attention from many surfers in the Internet world and before they realized it, Yahoo! became one of the most highly visited websites of all time. The duo saw the