preview

Selling Today, 12e (Manning) - Piv Chapter 3 Creating Value with a Relationship Strategy

Better Essays

Selling Today, 12e (Manning) - PIV
Chapter 3 Creating Value with a Relationship Strategy

3.1 True/False Questions

1) Emotional intelligence refers to the capacity for monitoring our own feelings and those of others, along with motivating ourselves and managing our emotions.
Answer: TRUE
Diff: 2 Page Ref: 83
Objective: LO1

2) This first major relationship challenge is understanding the win-win philosophy.
Answer: FALSE
Diff: 1 Page Ref: 83
Objective: LO1

3) In the strategic/consultative selling model, developing a relationship strategy includes the following recommendations: adopt the marketing concept, project a professional image, and maintain high ethical standards.
Answer: FALSE
Diff: 3 Page …show more content…

To establish a partnership with a customer, he suggests:
A) making sure everybody understands the purpose of the partnership
B) being sure the relationship is primarily social rather than professional
C) that the role of the salesperson must move from consulting to selling
D) that the salesperson must convince the client of the need for the product
E) using closing methods that emphasize a rapid sale
Answer: A
Diff: 2 Page Ref: 85
Objective: LO1

7) Salespeople need to build and maintain relationships with:
A) lawyers
B) company support staff
C) journalists
D) vendors
E) auditors
Answer: B
Diff: 2 Page Ref: 86
Objective: LO1

8) Which of the following would be considered a secondary decision-maker?
A) a credit department staffer employed by the same company as the salesperson
B) the administrative assistant who works for the CEO of an established customer
C) a shipping department worker employed by the same company as the salesperson
D) the secretary who provides support services for the sales staff
E) the accounts payable clerk who works for the vendor
Answer: B
Diff: 3 Page Ref: 86
AACSB:

Get Access