Similarities Between Dolce & Gabana and Camel Cigarette Advertisements

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

In both the advertisements, there are two models, a man and a woman (Megan Fox). The models are both dressed up in formal attire with the man in a black tuxedo and the woman in a sexy black dress with a revealing back. Both of the ads include the models’ bodies facing each other at an intimate distance. This image displays a certain sex appeal which helps to connect the fragrance, “Armani Code,” to the idea of sexiness. The women’s fragrance ad shows the woman staring confidently at camera as a man is gazing towards her body touching her arm. This depicts the woman being desired. The men’s fragrance does the same with the man staring at the camera and the woman being entranced by the man. The two advertisements are marketed towards different sexes and use the main figure as the sexual object to be

39.My overall impression of the Camel’s cigarette ad is surprised that the doctor would be the ne smoking even though how bad it was for your health. Also they never had any real statistics in the ad.

E-cigarette advertisements look very similar to the sexy cigarette ads of the 1950s and onward. The advertisements contained maybe likely a slogan or a picture of their product, but the biggest part of the advertisement is the giant picture of a model in a sexy pose. Just like the way Chesterfield used Playboy models to sell cigarettes, Blu is sponsoring an event featuring Playboy models. A Weston Electronic Cigarettes used a photo of a girl in an unbuttoned shirt showing the inside of her cleavage. In a similar way Tiparillo showed of some of their advertisements. Because of social media, electronic cigarette companies will just tweet out a sexy advertisement featuring a model and a hashtag. Some e-cigarette advertisements will be just as

This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the

Looking at the image of her teeth makes you hurl. Her mouth left open. Makes her look like she is breathing onto you. Leaving you with a foul-smelling breath. You feel trapped and want to escape from this image. Burned into your brain of how cigarettes can change your image, who you are. It even reminds you of other advertisements, even people you know and how they changed. It makes you feel depressed and despair for your friends and family who breath these carcinogens in. What cigarettes are doing to their body. All the awful things that may happen to them. You feel fear and discourage to try cigarettes. If you feel this way, the advertisement was

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

It is striking how much our world has changed in the last 75 years; our technology as well as our knowledge has advanced by leaps and bounds. The World War II era was a time of rampant progression for America on many levels. Women entered the workforce out of necessity, and as a result women became a driving force in the economy: they made money, and they spent it. Marketing agencies understood this and they began tailoring their advertisements toward women. When war broke out and we began shipping our men off to battle, marketing agencies used the American people’s sympathies toward our soldiers to sell more products. With the limited knowledge about the products they were selling, advertisements from this era focused more on how the item made them “cool”, how it was “good for you”, and how it was the better than the rest – all without truly understanding the product, or the long – term effects it might create. Modern advertising has changed dramatically, with the advancement of so many fields; we have more information about the products that are being sold, and there are many more regulations about truth in advertising. It’s a completely different playing field for marketing firms today, they have to employ far more creativity to hook an audience and get their message across than our counterparts in the WWII era. Advertising has a powerful role in shaping the culture of a nation, and has the power to change self-perception. Cigarette advertisements are one of the best

As a visual media component, the main goal for any advertisement is to make it memorable or make the product in the advertisement memorable. In some cases the ad is either straight forward or makes you think. Usually, the small catchy jingles or an ad that has humor are the ones that people most remember. However, some ads have a sarcastic tone and a deeper meaning than what is being portrayed by pictures. The pictures can only explain so much, but it is left up to the interpreter or the reader to really grasp the information that is being presented. In a Newport Cigarette ad that was published has a deeper and darker meaning than one would think.

Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

This is logical fallacy in the advertising of cigarettes. The ad is of a doctor being a spokesperson for Camel cigarettes, promoting the idea that if a doctor is smoking a Camel cigarette, you should too. This is an example of ad populum, an argument that concludes that a proposition is true because many or most people believe it. They are implying that because “more doctors smoke camels than any other cigarette.” you should smoke it as well.

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

The man is fully clothed in a suit, which represents power and formality. It is extremely suggestive as it looks like he came to this position without the woman’s knowledge or consent since her sunglasses are pushed up for her to see. He is in a dominating position where she has to look up at him and the man’s face isn’t shown in the ad, which shows that he is confident. The ad is suggesting that if you have Sky Vodka, you can look glamourous and wealthy as well. The men are always given more power and a higher status than the women (Appendix A). The second image reveals how femininity is portrayed. In the ad for Dolce and Gabbana’s Monico Lipstick, notice the lightness of the woman’s hand touching her face, the touching of one’s face, especially the finger-to-mouth pose is reminiscent of a child. She is also dressed seductively with a come-hither look on her face that is bold and suggestive (Appendix A).

The fact that the woman is well-dressed and seemingly high society also adds to the desire of the “everyman” to attain “their very identity” (Kellner, 189) from the influences of this ad. What woman wouldn’t want power, status, perfect features, and men falling at her every move? And, of course, this can all be attained simply by smoking Camel cigarettes. Similarly the men are also being shown “socially desirable and meaningful traits” (Kellner 189). Men are being shown an existence where they could attain everything they so desire, a beautiful and sexy woman, a great job, as evidenced by their classy attire, and a happy lifestyle devoid of care and worry. These are definitely all characteristics that men strive to attain, and the ad is also promoting its product at the same time. There are two interpretations given of men in this ad. The first is that if men find a woman who smokes Camel cigarettes they will have everything they desire. The second is that if men purchase Camel for themselves, they can obtain everything. In either interpretation the existence of Camel is involved but the follow-up action is up to the individual consumer as to whether he chooses to use the cigarettes or not. This particular Camel ad “depicts how something as seemingly innocuous as advertising can depict significant shifts in modes and models of identity” (Kellner 193) and how it can speak to a larger public about the values and goals of life as a larger