A REPORT
ON
“A CRITICAL STUDY ON MARKETING strategies Of EARTH INFRASTRUCTURES LTD”
By
UPENDRA SINGH YADAV
(Enrollment No: PG11115)
Name of the Organization:
EARTH INFRASTRUCTURES LTD.
A report submitted in partial fulfillment of
The requirements of PGPM Program of
IMS NOIDA
Distribution List:
1) DR. VANDANA MATHUR (FACULTY GUIDE) 2) MR. ANKUR GOEL (COMPANY GUIDE)
(VICE PRESIDENT)
Date of Submission: 13th AUG, 2012
AUTHORIZATION
This is to certify that the project entitled “A CRITICAL STUDY MARKETING STRATEGIES OF EARTH INFRASTRUCTURES LTD.” is submitted as partial fulfillment of the requirement of PGDM Program of ‘IMS NOIDA’ and is a record of our own bonafide
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b) Developing promotional and marketing strategies. c) Conduct a market research to understand the promotional strategy which suits best to generate business of the company. d) Executing the process through follow ups and closing the sales.
The basic objective of the project is to understand the process of Business Developments and various attributes related in the actual project with an objective to develop entrepreneurial capabilities.
Stage I is completed - In stage I, I understood the real estate sector. The training program increased my knowledge about the real estate sector and helped me develop the business of the company.
Stage II is Developing the markets - I bifurcated the market into two categories: Hot and Cold Market. Hot Market includes our close relatives and friends, and Cold Market includes general public.
Stage III is Lead Generation - It involves the different promotional strategies that I adopted to attract the investors such as putting the canopies near the site and in the apartments, visiting the shops in the marketplaces etc.
The Stage IV is Execution - It involves the follow ups of the investors and closing the sales.
List of Illustrations:
* Pie chart 1 showing property as a good option for investment on page- 54 * Pie chart 2 showing ranking of various real estate companies on page- 55 * Pie chart 3 showing purpose of buying the property on page -56 * Pie chart 4
during Stage three, the process weakens and may fold in on itself, taking the client backwards and
Question: Outline the marketing process and explain the importance of each element of the marketing plan.
The aim of the final step of stage two is for the helper to evaluate the commitment level displayed by the client to achieving their goal. The helper
This stage entails a business’s product to begin to drop in sales, reduce in publicity and popularity, it begins to lose its appeal and competition becomes stiffer and bigger, therefore fewer units are sold.
The last stage is the Formal operational stage. This stage is for ages eleven and up. This is the stage when thoughts are better conserved, more logical and more thought out. More hypothetical thinking occurs in this stage.
Identify the opportunities, to monitor how well the company is doing and understand how marketing works overall.
STAGE 4, discussion of strategy options: This is when the team brainstorms possible interventions for the student and decides and best intervention(s). For example, modification in behavior management. The
Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.
Briefly relate this situation to each of the major stages of the marketing research process?”
The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.
The strength of the stage two: define the issue is that you’re able determine problem presented by your client and plan the ways you to solve those problems and carry out your research.
1) Invest heavily in market research section in order to create market-driven products and services.
3. Increase new business revenue by $5 million within the first 6 months of project completion by having an increased awareness and knowledge of customer needs, improved reputation, and the best blend of customer and project knowledge
Stage 3 - Organizations at this stage understand the value and promise of analytical competition, but face major obstacles they must go around first. The employees in the above healthcare organization have been working at the same place for a long time and did not want to accept the fact that healthcare and regulatory landscape had drastically changed. Although the executive team held town hall meetings and sent memos to emphasize the market changes, very few of them were actually receptive about changing the status quo. Despite implementation issues faced by the organization, and since executive demand and subsequent push are two of the most important aspects of this company’s analytical orientation, I would put this organization at stage 3.
In phases 2, we conduct a simple research to obtain the information though online internet. Our group uses the sources to gain the knowledge and understand what kind of strategy that HupSengcame out and understand the management teams even the financial performance.