This step will involve an analysis of media, such as Facebook, LinkedIn, Google-Plus, and Twitter to market oneself and grow their career. The social applications have not only expanded the job market but have also developed tools that marketers can use to develop their own business consulting services online. The primary social media channel of choice will be LinkedIn, which is a professional networking site with over half a billion active e users engaging in different forums and LinkedIn groups. It is a site that over 90% of recruitment firms and 85% of hiring managers utilize to find candidates (Shin, 2014).
Leveraging content on LinkedIn is not very hard. The main purpose of this site is to connect business to other business as well as to customers. This network is also more likely
Social networking sites are also being used as marketing tool by managers for creating, communicating and delivering values and increasing their geographic span across every possible vertical of the customer segments and helps in brand building. Social media networking sites help employees to stay connected to customers for lasting relationship. Some of the organizations rely on social networking for recruiting people, candidate assessment and these processes reduce the hiring
If a job seeker isn’t actively involved in social networks, he will be at a competitive disadvantage. Contributing to several social media platforms is one of the best ways to position a personal brand. It is easier to reach an audience that already exists than to find a new audience. Today the new generation is more willing to give up their personal information on social networking sites. People are now willing to spread their information about themselves, whether personal or professional without fear on these networks. Unfortunately in most cases, their identity gets stolen eventually; they receive spams, viruses and junk mails. This is why employers should be aware of false applicants.
It allows users to maintain a virtual resume that can be viewed and accessed by certain people with ease, depending on your privacy settings. LinkedIn also makes the process of looking for a job and maintaining a resume simple by filling out a form and pressing submit. With over 200 million users and the vast number of companies that use LinkedIn, it is becoming a social network that can actually be taken seriously and used as a resource. The more professionals and companies that register on LinkedIn as year’s progress, the more useful the social network will become.
An in-depth look at https://www.facebook.com/careers portrays a world class means of branding and advertising which is a vital key in any business. The videos uploaded on this page are made to lure any potential employee. The company has access to over 1.2 billion people. Facebook has managed to bring people of diverse cultures and languages to a common workplace.
As technology continues go advance throughout the years, businesses have a tendency to depend heavily on technology all over the world. Technology has facilitated for businesses the capability to search up an employee to help them determine if they will give them the job based on what they find. LinkedIn is a very useful source for businesses as other forms of social media because its convenient for them to get to know the person they are wanting to hire and determine if it is beneficial to their company or
Selke has already played a significant role in helping me already develop my LinkedIn profile, however, more actions can be taken to improve my account. She has already stressed the importance of making as many connections on it and updating my experience for future employers. However, after reading the article, I made sure to connect with individuals I had not previously thought to be crucial contacts in aims of further developing my network. The majority of my LinkedIn connections have been my high school or college friends, therefore I created a virtual echo chamber. I did not attempt to connect with the adults I have experience working with which I now understand their importance. I now understand that these people I forgot about can serve as brokers or provide me with expertise or private information. Some specific examples of this would be my high school club advisor, who now works on the city counselor board. I worked with him on developing a bill proposal for months, which created established trust. Because this occurred a few years ago I never thought to add him on LinkedIn, but this article helped me realize his value as a contact. There were about five other connections like this in which I realized their value and therefore added them to the online networking site. LinkedIn is a valuable tool because it helps maintain weak-ties and displays which individuals can serve as a broker when searching
Nancy Collamer states that LinkedIn is"designed to help people find a job, attract clients and customers to others business, build a personal brand or network. The idea is to make the business experience more powerful and user-friendly. LinkedIn is a tool that can help boost a person career." Social media is about giving and engaging. It is about not only gathering information from others but sharing information known to others as well. Contributions in groups are a good way to be
It also gives businesses free advertising and publicity through updates, creation of Fan Pages and applications. Facebook also allows users to keep track of events, join groups, network with people and buy things among the few. Facebook differs by the amount of information other users can view as well as the large amount of applications assessable through the company but is not allowed in China. Facebook is more for social networking while LinkedIn is geared more towards professional networking. Facebook allows users create lists of professional friends so that they can get information to specific people. Both LinkedIn and Facebook can be used to job hunt.
LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).
Everyone has heard the phrase, “it’s not what you know, but who you know.” While it is a combination of the two that lands you the job you are coveting, networking is one of the most important tools during job searching and recruiting and it cannot be undervalued. LinkedIn, a company founded in 2002 by Reid Hoffman, has revolutionized and changed how professionals communicate and network.
• Searching for Candidates in Job Boards – Using keywords related to search requirements, candidates can be located in job boards such as Monster.com, HotJobs.com, and CareerBuilder.com. These type of job boards maintain both active and passive candidates to source from.
This report aims to provide an aid to deal with the current difficulties recent graduates, in particular; business graduates, face when searching for a job. Since the Great Recession and the slow job market recovery many recent university and college graduates have trouble finding jobs suited to their level of education. Many are stuck with jobs that are of low wages with no opportunity for promotions. In addition many recent graduates do not have work experience and do not know where to start when looking for a job. In order to find a solution to this problem, this report evaluates three prospective internet job sites; Indeed, LinkedIn and The Career Directory, and makes a recommendation based on the assessment of which site best aids
LinkedIn is a business oriented social media website that enables people to network themselves on a professional level to others; it is to link businesses, clients and peers together in a professional manner (Edwards et al. n.d). LinkedIn provides a great opportunity to build company credibility and visibility. LinkedIn offers a service where a company can request recommendations from customers, employees, etc., which will enable a company to gain credibility. Not only that, but this feature will allow New Nordic to potentially increase business connections as well as connect with other companies (Flannagan, 2013). By combining the recommendations received from businesses, clients, and employees, and the augmented amount of connections, New Nordic’s credibility will increase, thus they will be able to attract and connect with relevant sponsors or businesses. Because New Nordic only shared one post over two months ago, New Nordic must update their followers more frequently, roughly once a month, in order to captivate followers and demonstrate that they are still active on LinkedIn. Moreover, LinkedIn added a new feature called Endorsements. This new feature will