Spectrum Brands Essay

In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Q1. For this case, involving some exploratory research, Exhibit 12a and 12b show the segmentation and descriptor variables used to collect data for the segmentation analysis. Comment on the appropriateness and comprehensiveness of these attributes. What would your team change in this questionnaire and what other segmentation and descriptor questions would you recommend to ask to respondents for a better segmentation and targeting strategy?

For over a hundred years, the H. E. Butt Grocery Company stores have provided people in Texas and Mexico with superior products and service. Headquartered in San Antonio, Texas, H-E-B was the 11th largest grocery chain in the United States. Florence Butt founded the company in 1905 with a $60 investment. A few generations later and four failures later, Charles Butt became president of the company in 1971 and took the family name to a higher level.

Universal Health Services, Inc. (UHS) has been the publicly held United States dependent traded specialty healthcare company. This involves the assisted of the public by hospitals. Most of these companies are owned and operates by acute care hospitals, behavioral health centers, surgical hospitals, ambulatory surgery centers as well as radiation oncology centers.

UnitedHealth company do a really good job on their marketing. They provide different types of products that satisfy different consumer segments. At the same time, they try to enhance the performance of the health system and improve the overall health and well-being of the people. In this way, I believe that their products are benefit for consumer and protect consumer’s health. Through their website, it is clearly to see the price of every plans. When you entry your zip code, there will be some plans’ information in detail for you including the price. UnitedHealthcare have lots of advantages, such as get quotes in seconds, apply in just minutes, choose options to save more and apply today for coverage tomorrow in many cases. For these reason,

Unilever as we see is a really old company. And many events have taken place since it was founded in 1929. The events timeline for Unilever

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

United’s stock is currently listed National Association of Securities Dealers Automated Quotation (NASDAQ) Stock Market, and is listed under the symbol UAUA. United Airlines, as a whole organization continues to be dedicated to cost

The CCRC projects set an example of the industry and displayed innovation, social responsibly, and leadership. Other departments in which Hyatt emphasizes leadership are human resources and the management style that is practices on a global scare. Hyatt is proud to encourage, coach, and nurture employees via empowerment. “...Future leaders need to listen, have clarity of purpose, and be authentic”, Mark Hoplamazian, the CEO of Hyatt Hotels, tells Wharton Magazine, “One key essential element in being in a position to lead is being a great listener, and applying yourself to it in a very sincere way” (Wharton, 2012).

Manchester United Football Club is a prestigious English club, based in Old Trafford, Manchester, owned by the Glazer Family through the Red Football parent company. The football club, formed in 1878, was fist known as Newton Heath LYR Football Club, a works team of the Lancashire and Yorkshire Railway depot in Newton Heath. In 1902 it changed its name to Manchester United Football Club, after being saved from bankruptcy by John Henry Davies. In 1892 the club went on separate paths from the railway company and became a private ownership till 1990. In 1991 MANU PLC was put on the stock market and it wasn 't till 1998 when the club received an takeover bid from BSkyB corporation, at a total of 0.623 billion pounds the offer was rejected by the Monopolies and Mergers Commission in mid 1999. The next impasse was knocking at the door and soon after a disagreement between Sir Alex Ferguson and his partners, J.P. McManus and John Magnier made the board of MANU PLC to search for new investors to reduce the influence of that time 's shareholders. In 2003 Malcolm Glazer started the takeover of the company with Red Football LTD; till June 2005, when, after a takeover bid Glazer had 98% of the shareholdings - the rest of the 2% were sold on the stock market. Therefore the final total price of the club was estimated at around 0.8 billion pounds.

The brand also involved in the agreement, Shuang Xi, was successfully launched in new markets, such as Russia, Pakistan and Poland. Moreover, in the same year the company signed an agreement for another joint venture with a Myanmar company, IMU Enterprise, part of the SWH group. The agreement provides the manufacture, distribution and marketing of the UK-based company’s brands.

Vodafone has recently launched “VODAFONE DELIGHTS” in an attempt to build a high impact campaign to promote its service offerings. “Vodafone Delights” was introduced October 2011 giving customers benefits on travel, lifestyle, dining and entertainment with other commercial establishments. The main objective behind the campaign was to convey Vodafone’s care and desire to delight.