Starbucks Internal Capabilities

Starbucks is a “premier roaster, marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores, consisting of more than 17,000 retail stores in over 55 countries. Most retail stores are in highly populated areas, like “downtown and suburban centers, office buildings, university campuses and in select rural and off-highway locations” (Marketline 2012).

Starbucks started out as a single coffee shop in Seattle with a mission to serve fresh-roasted coffee and teas. Starbucks then expanded into major cities in America as well around the globe (About Us). Today, Starbucks is the largest coffeehouse in America with over 15,000 stores in operation (Statista). Starbucks two main priorities are serving premium drinks, and creating a positive environment for their employees, who Starbucks refers to as “partners.” Starbucks has seen success for a multitude of factors such as a large demographic of customers, which includes adults, teens, college students, middle class, and upper class consumers.

Starbucks Corporation is an American company that specializes in coffee and is also a coffee house chain. Products include coffees, teas, cold drinks, and pastries. The establishments are very popular to drink coffee, socialize, and work. Starbucks has been the most popular coffee chain in the United States, it now has over 20,000 stores around the world. Starbucks’ history starts in 1971 in Seattle, Washington when three colleagues decided to sell high quality coffee beans. The company only sold coffee beans until 1983 when they added an espresso bar to their store after their CEO went to Italy to explore the coffee industry (Company Information). In 1992, the company went public and Starbucks started expanding all over the United States. The staffing structure of Starbucks is a very basic structure consisted of a board who makes policies and then executives who enforce policies and oversee the company. District managers oversee stores in specific regions who report to executives. In each store, there are managers who run the store and underneath them other managers who supervise employees who make the coffee, baristas.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks has developed a brand image that has revolutionized coffee drinking experience. It has created an ambiance that is designed to attract customers and keep them coming back to Starbucks stores. It offers wide varieties of services such as comfortable seating areas with unique music and free wireless Internet for their customers while sipping their favorite coffee. This distinctiveness sets Starbucks apart from most of its competitors and has allowed the company to successfully grow and profit while charging premium prices for their products.

Starbucks is an American company based in Seattle, Washington, that offers coffee products and café services throughout the world. The company was founded in 1971, and is now the largest coffeehouse company in the world. It now has a total of 23,132 stores in 65 countries and territories, including in the United States, China, Canada, Japan and United Kingdom. Starbucks sells high-quality whole bean coffees from different parts of the world along with other types of freshly brewed coffees, expresso beverages, premium teas, sodas and juices, pastries and confectionery, coffee-related accessories such as the Starbucks mugs, and coffee making equipment. The company sells its special products through its retail stores, warehouse club chains, office coffee distributors, hotels, mail-order catalogs, and online (“Starbucks Company Profile”, 2014).

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

Starbucks has become the world leader as the largest coffeehouse company in the world, with 23,132 stores in 65 countries, including 12,937 in the United States, 2,004 in China, 1,416 in Canada, 1,135 in Japan and 849 in the United Kingdom (www.starbucks.com). Since its creation in Seattle, 1971, the coffee giant has several different product lines from pastries, flavored hot and cold drinks, whole-bean coffee, micro ground instant coffee, bear, wine (at some locations), entertainment to include music, books and grocery store packaged products. Their mission is to establish Starbucks as the premier

Starbucks Corporation was established in 1985 as the premier roaster, marketer and retailer of specialty coffee in the world, identifying them as one of the most recognized and admired brand. As of 2016, Starbucks operates in 75 countries comprising of two types of stores: company-operated and licensed in each market. In addition, there are four reportable

The Starbucks Company is a purveyor of gourmet coffee that was founded in 1971 at Seattle’s Pike Place Market (Retrieved March 10, 2015, from http://www.starbucks.com/about-us/company-information). At that time Starbucks was a single storefront that offered premium, fresh roasted whole bean coffees. Since opening that single store Starbucks has grown to an international presence with branding that is recognizable worldwide. In addition, Starbucks has increased their product line beyond hot and cold coffee beverages to include hot and cold teas, packaged whole bean and ground coffees, high quality, fresh foods and coffee making equipment and supplies. Starbucks operates a total of 19,767 company operated and licensed stores and operates in 62 countries. In addition to the Starbucks’ brand the company also owns and operates other well-known brands such as Teavana and Seattle’s Best Coffee. (Retrieved March 10, 2015, from http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF)

High Level of Employee Benefits—Starbucks offers their employees an extensive range of benefits as well as a higher pay scale than their competitors. Employees also have the opportunity for tuition reimbursement for those that want to receive a bachelor’s degree. By providing these benefits, the company increase employee morale as well as advances their competitive advantage as an employer of choice (“SWOT Analysis of Starbucks,” 2014).

Starbucks is one of the leading coffee retailers in the world; according to their company profile they are operating nearly 18,000 retail stores in 60 countries. They serve millions of customers daily; our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. (STARBUCKS COFFEE COMPANY, 2012) Starbucks has become much more than just a place to get coffee, it has become a brand.

How I love the smell of a fresh cup of Starbucks coffee to get the day started. As a coffee lover, I often venture to Starbucks to meet my caffeine needs. Starbucks began as a single storefront located in Seattle’s Pike Place Market. As of July 2012, the company has 17, 651 stores in 60 different countries around the world, with the mission to “inspire and nurture the human spirit – one cup, one person and one neighborhood at a time” (Starbucks, 2012). Enhancing the value of the company are the additional brands owned by Starbuck’s. They include Seattle’s Best

Starbucks’ story began in 1971 with a single outlet in Seattle, USA. From the onset, Starbucks set out to be pioneer in coffee industry and it offered one of the finest roasted coffee beans. Now, Starbucks operates in 67 countries and has opened over 22,000 stores. Currently, it is the largest coffeehouse chain in the world. It is estimated to have an operating income of $3 billion and employees around 191,000 people around the world. (Starbucks Company Profile | Starbucks Coffee Company, n.d.)

Enthusiast coffee drinker or not, people of all generations have heard of the popular franchise Starbucks Coffee Company. Opened in 1971, Starbucks started off as a single store located in Seattle. Today the well-known coffee chain has spread their name almost all over the globe. With over 21,000 locations in 64 countries, Starbucks is by far the largest leading coffee company in the world. Starbucks Coffee has different values compared to other coffee corporations that do not see the importance in giving back to communities around them and treating their employees as equals, all while striving to provide their customers with high quality products that are ethically sourced.