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Stereotypes In Disney

Decent Essays

Introduction Disney Waltz Company is a leading brand in the entertainment industry, which focus on young girls mainly through their movies. Snow white and the seven dwarfs was the first ever animated movie produced by Disney in 1937 and has created a lot of new princesses till now. Disney managed to grab attention from the entire world through their outstanding princesses’ movies which can be seen through the profits obtained. Disney movies are phenomenal due to their exhilarating line story with its own fantasy and moral values which additionally has become parents’ choice for their kids’ entertainment. However, recently, some people have vocalised their concerns about Disney movies to young girls. Some studies have shown that Disney movies …show more content…

Subverting the princesses’ norm clearly shows that Disney is listening to the remarks from parents. Despite this push forward, in Frozen, Anna and Elsa’s wrists are still smaller than their eyes which is unconsciously promoting the definition of beauty among young girls. Disney also has caused a major disappointment among parents through the changes made on princess Merida look in a toy form. In the online website, Disney has sold Princess Merida products with an alteration in her body image with curvy waist and big eyes. Sperling (2013) states that the changes are aligned with the idealization of beauty in most of previous princesses. Brenda Chapman, the co-director and writer for Brave has publicly commented on the controversial makeover of princess Merida and labelled Disney action as atrocious. In twitter, many people critics that the makeover has changed the positive traits demonstrated in Merida. An online petition is created to protest against the image and manage to have 200000 of signatures in effort to convince Disney redesign the product. Following the complaints, Disney finally removed the new Merida image from their

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