Strategic Analysis Of Sonic Corp Essay

1996 Words8 Pages
Executive Summary Sonic is the largest drive-in chain in the United States. Under the slogan "America's Drive-In," a Sonic features fast service by roller-skating carhops and unique menu items that cannot be found at McDonald‘s, Burger King, or Wendy‘s. Sonic restaurants operate in 27 states so it is smaller than leading fast food chains however it is still a significant competitor. Founded by Troy Smith and Charlie Pappe in 1953, Sonic went from a single root beer stand to a popular franchise. In 1973, Sonic restructured as a franchise company and later became Sonic Corporation. The company experienced financial decline due to the lack of consistency from its franchisees so they were bought out by Sonic Corporation and restructured. In…show more content…
Company-owned restaurants averaged $702,000 a year in 1999; franchised restaurants took in about $842,000 each. Under the slogan "America's Drive-In," a Sonic restaurant features fast service by roller-skating carhops and a limited yet diversified menu of cooked-to-order items, including hamburgers, hot dogs, French fries, tater tots, and onion rings, and a wide variety of soft drinks and frozen desserts. Sonic restaurants operate in 27 states in the Bible Belt and Sun Belt. Founded by Troy Smith in 1953 and partnered with Charlie Pappe in 1956, Sonic went from a single root beer stand formerly known as the "Top Hat" to a popular franchise. This franchise became an instant success with unique features such as car canopies, homemade intercom speakers, and carhops who delivered directly to customer's vehicles. The partners soon received requests from other entrepreneurs to open their own Sonic Drive-ins. In 1973, Sonic restructured as a franchise company under the name Sonic Industries, Inc., which was a company composed of ten key franchise owners who served as officers and directors of the new

More about Strategic Analysis Of Sonic Corp Essay

Open Document