Maketing plan for Sonic 1000 Essay

1086 WordsJan 21, 20145 Pages
[Group 3]   Sonic 1000 is a new multimedia, dual-mode smartphone is prepared to launch by Sonic in a mature market. Specific segments target in consumer and business markets, taking advantage of the growing interest in a single powerful but affordable device with extensive communication, organization, and entertaiment benefit.  The primary marketing objective ◦ Achieve first year US market share of 1% with unit sales of 800,000.  The primary financial objectives ◦ Achive first year sales revenues of $200 million ◦ Keep first year losses to less than $40 million and break even early in the second year. Sonic’s market consists of consumers and business users who need to conveniently store,…show more content…
Achievable objectives for the first and second years of market entry. 3.2 Target Markets Sonic’s strategy is based on a positioning of product differentiation. Primary consumer target: Middle income Upper income Secondary consumer Target: High school College Graduate students  Primary consumer target: • Full loaded device for busy schedule • Connect with family/ colleagues • Entertained on the go The Sonic 1000: • Mid- to large-sized corp. with 100 employees=> (Managers and employees stay in touch & input or access critical data when out off the office Upper income Middle income  Secondary consumer target: (age 16-30) & education status  Social networking  more extensive entertainment media consumption The Sonic All media 2000:  Small business owners  Medical users  Most versatile, convenient, value-added model for personal and professional use  Focus on the value-priced multiple communication, entertainment & information capabilities differentiating the Sonic 1000 Product Marketing Communication Pricing Distribution  Sonic 100 with One year warranty  Establish Sonic branch -> The branch & Logo will be displayed on products, packaging & all marketing campaigns  Sonic All Media 2000 for the following year Sonic 1000 Wholesale

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