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Strategic Management And Human Resources Management Essay

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Introduction:
Criterion’s early success in the 1980’s came from their manager’s ability to recognise a gap in a global market, which began the construction of ready to make furniture (RTA). The self made company formed in 1960’s uses strategic management and Human Resources Management to create a goal driven work place. . Strategic Management has the main focus of winning. Each company’s goal may be different but achieving the goal is a win for the company. Although Criterion is lucky enough to have no direct competitors, to stay ahead in the growing market, the brothers, Wally and Brain Smaill, used strategic methods such as SWOT, PEST, Porters 5 forces to gain success. Both strategic and HR management strategies give an advantage over competitors. It was only recently seen as a high focus in Criterion, with the introduction of training evenings to up skill staff. Due to the brothers success globally already, looking to move to China could be a great company move for Criterion.

Strategic Management:
SWOT:
SWOT analysis allows Criterion to look at internal strengths and opportunities along side external factors associated with weakness and threats.

Strengths Weaknesses
• Communication – database between New Zealand and Melbourne
• Logistics – Shipping to US fast
• Technology – Leading edge
• High Quality workforce – workers up skilled
• In touch with market • Ages of leadership
• Small volume manufacturing – Even though high quality, cant keep up with large businesses

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