Introduction:
Criterion’s early success in the 1980’s came from their manager’s ability to recognise a gap in a global market, which began the construction of ready to make furniture (RTA). The self made company formed in 1960’s uses strategic management and Human Resources Management to create a goal driven work place. . Strategic Management has the main focus of winning. Each company’s goal may be different but achieving the goal is a win for the company. Although Criterion is lucky enough to have no direct competitors, to stay ahead in the growing market, the brothers, Wally and Brain Smaill, used strategic methods such as SWOT, PEST, Porters 5 forces to gain success. Both strategic and HR management strategies give an advantage over competitors. It was only recently seen as a high focus in Criterion, with the introduction of training evenings to up skill staff. Due to the brothers success globally already, looking to move to China could be a great company move for Criterion.
Strategic Management:
SWOT:
SWOT analysis allows Criterion to look at internal strengths and opportunities along side external factors associated with weakness and threats.
Strengths Weaknesses
• Communication – database between New Zealand and Melbourne
• Logistics – Shipping to US fast
• Technology – Leading edge
• High Quality workforce – workers up skilled
• In touch with market • Ages of leadership
• Small volume manufacturing – Even though high quality, cant keep up with large businesses
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SWOT analysis is part of environment analysis , strength and weakness is part of internal environment, threats and opportunities are linked to external environment.
Through this case study I will be discussing strategic management. Strategic management can be defined as a process where an organization attempts to determine what actions need to be taken to achieve the overall objectives and more importantly how to meet them (Mello, 2015, p. 114). For a company to strive and meet their goals, deadlines, and missions they must stay conscious of the strategic plan put in place for the success of the company. If the company does not have a good strategic plan the company could fail. With correct planning a company could succeed without fail. Something that needs to be taken into consideration in the strategic plan should be investing into the company’s human assets. At first it may look like it is causing the company more issues however in the long run it will strengthen the company and moral making a more successful company. This could help with customer relations, and the organization status which will help produce additional revenue for the company.
It involves specifying the objectives of the business venture or project, and identifying the internal and external factors that are favorable and unfavorable to achieve those objectives. A SWOT analysis helps elucidate strategic advantages. Strengths are attributes of the person or company helpful in achieving the objective(s), while weaknesses are attributes of a person or company, harmful in achieving the objective(s). Opportunities are the external conditions, helpful in achieving the objective(s) and threats are external conditions which could do damage in the
In SWOT analysis Strength and Weaknesses are depends on Internal factors and Opportunities and Threats Depends on External Factors of and Organization. SWOT analysis is useful in decision making about the organization going for any new or existing project.
SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to
Many companies use SWOT analysis to understand their position in the market and develop a plan of action. Therefore, a SWOT analysis is an important part of the project planning. Strength (internal factors): attributes of the organization that helps accomplish the project objective. Weaknesses (internal factors): attributes of the organization that stops the accomplishment of the project goal. Opportunities (external factors): external conditions that help accomplish the project. Threats (external factors): external conditions that could impair the project.
Internal analysis are conducted so it can identify an organizations strengths and weakness. Threats and opportunities are identified by assessing the external environment. Either in its broad or competitive environment. The most essential result of a SWOT analysis is the ability to draw conclusions about the organizations situation and need for strategic action.
SWOT refers to the analysis of a company / industry / entity with respect to their strength, weakness, opportunities and threats. Here, strengths and weaknesses are internal to company and opportunities and threats are external to company. As a part of analysis, strengths and weaknesses of a company are identified and it is used to identify and match with opportunities in the business environment. Further, existing and upcoming threats are also identified that can harm the company.
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
SWOT stands for the internal strengths, weakness and the external opportunities and threats. A swot analysis summarises the key issues from the industry and the strategic capability of an organisation that are most likely to impact on strategy development.
resource management is difficult and to date, has diffused only to a limited extent (Rowland &
SWOT analysis involves identifying business’s strengths and weaknesses, and examining the opportunities and threats which may affect the business. SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective.
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.
SWOT Analysis is a tool used by organizations in planning its future. Strength and weakness are the internal factors of the organization and opportunities and threats are external source of organization. The Internal analysis of the organization will cover the organizational position with respect to production, finance, marketing, research and development are different areas. This will reveal the organization strength and weakness like company sales volume market share profitability and so on.
Strategy human resources can be characterized as the interfacing of human assets with key objectives and targets to enhance business execution and create authoritative society that encourage development, adaptability and competitive advantage.