Strategic Management

3099 Words13 Pages
1.0 Introduction
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts, namely; Market environment Analysis, Football Club Strategic Analysis and Strategic fit analysis.

Table of Contents

Market Environment Analysis
The Barclay’s Primer League
PESTEL Analysis
2.3 Porter’s Five Forces Model
3 -
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While most economies have been experiencing decline in some sectors, Football continues to be one of the world’s most popular sports and generates significant revenues for countries, football associations, leagues, clubs and players across the globe. The Barclay’s Premier League is the world's most watched league and the most lucrative, the most talented players from across the globe participates in this league.

Sport is a major unifying factor locally, regionally and globally. The Barclay’s Primer League provides entertainment to millions of fans while bringing together top players from different countries to play side by side and compete against others. Football provides career opportunities for players and breaks down barriers of race, social status and nationality thus allowing them to realise their dreams. Furthermore many young men see football players as role models and are inspired by their achievement to achieve greatness in sport and many other areas.
Improvements in technology have revolutionized the way football is viewed allowing for immediate replays and slow motion viewing. Additionally scores can now be sent directly to mobile phones allowing fans to keep track of their favourite team’s success during the season.
Issues such as proper disposal of garbage during and after matches are of key importance as being

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