Super Bowl Baby Legends In Today's Society

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

Football remains the most popular sport in America and the ninth most popular sport in the world for a reason. Since its creation in 1869, football has played a fundamental part of American society. Every Sunday, my family along with millions of other Americans turn the television to CBS, NBC or FOX to watch their favorite football team go to battle. My family and I bleed burgundy and gold and root for the home team the Washington Redskins. Americans including myself display great intensity and passion for the game of football and the result of the game often changes my attitude for the better or worse. Watching the game on television may come as exhilarating and entertaining, but playing the game creates the best times. Overall football has made a severe impact on many people’s lives. Football teaches unique lessons in a hands on manner which helps athletes like myself sustain a much more adventurous life. Football has made an immeasurably positive influence upon my life, but the sport has its dangers. Football changes lives.

Although the National Football League (NFL) seems to provide a source of entertainment for Americans, it is slowly but surely brainwashing our population. Starting in September, a great majority of the American population gathers around TV screens and crowds into stadiums across the country to watch men ram into each other in hopes of getting a leather ball to the end of a field. This occurs every Sunday, as well as the occasional Saturday and Monday night. Fans spend hundreds of dollars on game tickets, and NFL Ticket TV subscriptions to ensure that they never miss a game. If we were to take a step back and look at it, these weekly occurrences seem to become ritualistic. What was supposed to be a source of entertainment has become a routine

The popular companies showcase their best Super Bowl commercials every year. The popular brands understand the importance of their television advertisement in order to reach the public by associating their products through short stories, testimonies, and humor. This year for the 50th Super Bowl celebration, the Mini Cooper connected with their audience through Serena Williams’s story of how she overcame labels that were given to her as a professional athlete. The author of this commercial connects to the audience through pathos and in order to build credibility he uses ethos.

Becoming a professional football player is always on a toddler’s bucket list, especially if the kid loves sports. During my childhood, I always looked up to Ray Rice because he is one of the best running backs in the NFL. Going to the Ravens’ home game let me experience the exciting atmosphere of a NFL game. My seat looked down at about the fifty yard line, so I had great seats. A rush of adrenaline hit me when they announced Ray Rice’s name on the speaker. However, days later I read a story on Ray Rice beating up his girlfriend in an elevator. This truly changed my perception of him. NFL players are well known as role models for kids, their actions on and off the field affect more then just themselves.

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Growing up in a household full of males, minus my Mother, Monday nights were always such a big deal to our family for one reason, Monday Night Football! It did not matter if the team we disliked the most was playing, our whole family was glued to the television after seven o’clock. It was not until I was enrolled into this class, that I figured out how one man changed the game of sports television single handedly. This man went by the name of Roone Arledge. I chose to write about this topic because I know how much of an impact sports television had on my family. It always brought us closer together no matter how stressful our weeks were. We always enjoyed spending that time together and Roone Arledge was the visionary behind all of it.

When were young, we dream of what we want to be when we grow up. Some will say, a police officer, a firefighter, a movie star, a doctor, and maybe even a teacher. There are probably many other choices, but mine was to be an NFL Football Player. This is not a dream I share alone as many other youths envision this dream too. So, we go out to parks and play the great American sport and pretend to be our favorite player. Growing up a Cowboy fan I would always pretend I was NFL great Emmitt Smith. So many of our youth still do the same as I work at an elementary school and here kids all the time at recess yell out football term such as “O’DELL” when a great catch is made, or “HOUSE” when some is apparently going to score a touchdown without contest. These action bring joy to my heart and tears to my eyes. This feeling is short lived though, as the Recess Supervisor usually ends the game because it is not a recess permitted activity. After it has concluded I ask myself “why is this game that promotes fitness so bad that they cannot even play it in a structured time of day that promotes physical activity?” The answer lies in the topic of a big social debate on youth football and its safety. Recent, I watch a episode of South Park that addressed this. Many social issues are viewed in this show in an entertain way. The episode show how parents growing concern over the safety of the sport lead to the modification of the game in an event the show called “ Sarcastaball” in which the

The Cam Newton commercial was by far one of the funniest and best commercials that aired during Super Bowl 51. If the Cam Newton isn't voted the best then maybe the commercial with Melissa McCarthy in it was. They are both funny and catch your attention. The Super Bowl commercial were really bad this year except the two. They weren't any good because they all go political.

Does anyone care for Sunday night football? This is not just any Sunday night NFL game, but the biggest sporting event in the world that 151 million people will watch in 232 different countries. (“By the Numbers”). Welcome to the Super Bowl. The huge night that everyone looks forward to is a “billion-dollar economic engine that is bigger than the Gross Domestic Product of many nations” (John 3). Although the Super Bowl is only played once a year, it is the biggest, most-widely known game in American history and the most-widely viewed television spectacle in the world.

Most of us have probably not seen the ESPN commercial featuring the 2013-14 Texas A&M Mascot Corporal, Parker Smith. These commercials first aired in August 2014, and have since become an entire series of very popular multimedia commercials for college athletics. however, what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial for Texas A&M University: “The SEC Network 'Take It All In' -- Texas A&M Extended Cut.” Although this commercial does astonishingly little to actually depict the product it is advertising, its clever and inconspicuous use of modes of appeal persuaded a copious amount of people to purchase the SEC Network from their cable or satellite providers. At the

To connect to the economic power that generates through the Super Bowl one must understand the historical pattern of revenue, ticket cost, and attendance the game exhibits in the week leading up to the actual showdown. The ticket prices of the Super Bowl are the main catalyst into understanding what every consumer is willing to spend and how much revenue the game brings to that city. In 1967, the first Super Bowl tickets were no higher than 12 dollars and the average price of a home was less than 25,000 dollars (Smith, 2012). In 2016, the average ticket price was 1,325 dollars making a big ascendance from 1967 (Depietro, 2017). Therefore, this also shows how the game has become more popular since it has come into existence and ticket prices

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their