Super Bowl Commercials: The Skittle Commercial

This advertisement was played during the Super Bowl, so the Snickers company knew how important it was to make a great advertisement in order to keep the audience as entertained as possible. Since the Super Bowl is always such a big event, it would have the potential to draw millions of new customers. The incorporation of football in this advertisement keeps the attention of viewers, while showing off the Ethos and Pathos appeals to get the Snickers Candy Bar the endorsement they desired. Although Snickers is a very popular brand of candy already, utilizing the chosen celebrities and the time in which they aired it, adds to the desire of a Snickers Candy Bar.

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

A commercial designed by the duo Rhett McLaughlin and Link Neal was published in April 2009. The commercial featured a furniture store located in North Carolina called The Red House. Following the first week of its publication the commercial became a sensation, drawing in viral recognition from million of people due to its satire and comical way of conveying the intended message.

I hosted the Super Bowl party this year and most my friends thought it was the lamest ad they have seen in years. This ad was the least effective because it wasn’t entertaining, I personally don’t like seeing women with bulked muscles (gross) even though it was the famous racecar driver Danica Patrick, and more importantly it wasn’t noteworthy. It was too depressing, even with the celebrity filled commercial it couldn't do it. I think for the amount ($$) paid, GoDaddy, could

The program that I viewed was Kids Junior Chopped on Food Network. It is considered to be American reality based cooking television game show that has junior kids competing for an end prize. In the short little breaks that are given for commercials to be shown, there was over 6 different commercials and they all happened one right after the other. I have never been really fully conscious as to how quick and short commercials really are, but after viewing this 30 minute show it was brought to my attention that commercials can’t be too long because they need to be able to hold your attention and in the short span of time it needs to be something that will catch a viewer’s eye. Although, often times there are commercials that we just want to end

During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?

There are many top ten lists of SuperBowl commercials available on the Internet. This one has been defined by the cumulative number of views on YouTube as of this writing, correlated to the number of mentions in Google search results. That approach has ensured an unbiased list of the top ten SuperBowl Commercials of 2012. Based on this approach here is the list:

But the camera then showed that her family, a burglar, a cop, and a beaver were lined up catching the skittles in their mouth as the boy threw them in.This shows that besides whatever else was going on didn't matter to them because the skittles were so good.This commercial also had no narration until the very end when it stated the skittles slogan, or catch phrase.

One of my favorite commercials from the late 1980s to the early 1990s is the Reese’s Peanut Butter Cups commercials. The slogan was “There’s no wrong way to eat a Reese’s.” The commercials were very comical, showing various ways people would eat a Reese’s. My favorite was the one with a young domino champ named Charlie Armstrong. He set up an elaborate chain on Reese’s packages to look like dominos and knocked them over. Then at the last second, when one came flying out, he caught it and ate it. These commercials got me to think about how I ate my Reese’s. I would open the package, pull out one cup and eat the chocolate around it, saving the peanut butter portion for last. While this was my go to way to eat a Reese’s, it did not

The Super Bowl is one of America's favorite times of they year. Who doesn't want to watch the best two teams in the NFL verse each other to see who's champion? That's great and all but what is really special about the Super Bowl? The Super Bowl commercials is what I think pulls it off. A Super Bowl commercial is when major companies spend a lot of money for funny commercials that everyone will remember.There were a few good ones this year but by far, my favorite was the hotline bling commercial.

Most of us have probably not seen the ESPN commercial featuring the 2013-14 Texas A&M Mascot Corporal, Parker Smith. These commercials first aired in August 2014, and have since become an entire series of very popular multimedia commercials for college athletics. however, what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial for Texas A&M University: “The SEC Network 'Take It All In' -- Texas A&M Extended Cut.” Although this commercial does astonishingly little to actually depict the product it is advertising, its clever and inconspicuous use of modes of appeal persuaded a copious amount of people to purchase the SEC Network from their cable or satellite providers. At the

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola