Principle of management group project
Done by:
Felwa Almulhem 2170001304
Munira Alkadi 2170005799
Batool Boumarah 2170002546
Sarah Alsuhaibani 2170005322
Nora Aldughaim 2170001419
Hawra Alkhudair 2170004966
Layan Alorainan 2170000062
Section:
109
Supervised by:
Dr. Shabir Ahmad
Index
No. Content Page No.
1 Cover Page 1
2 Index 2
3 Executive Summary 3
4 Alothaim’s background 4
5 Alothaim’s vision/mission/organization goals 5
6 Alothaim’s Strategies 6
7 SWOT analysis (internal + external + PESTLE analysis) 8
8 Analysis and Recommended strategies 11
9 Conclusion 12
Executive Summary
This business report provides the SWOT and the PESTLE analysis of Alothaim Markets.
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We’ve spent time on reading and investigating about Alothaim Markets in order to get as much information to complete this …show more content…
Alothaim’s Strategies
A Solid Business Strategy:
Current Strongholds (Geographies/Formats)
Increased Competition
Supply Chain
OMC’S Experience & Relations
OMC’S Balanced Strategy for Sustained Growth (Cost Leadership/Service & Product Differentiation):
1-Improve Margins (Cost Optimization)
• Focus on Private Labels/Fresh
• Supply Chain Optimization
• Optimize Inventory Levels
• Improve Retail Space Utilization
• Divest Unprofitable Stores
• Reduce Shrinkage
2-Business Expansion
• Aggressive Expansion especially in Supermarkets Formats
• Enter the Hypermarkets Segment
• Expand Geographically through Synergistic Acquisitions
• Increase Presence in Current Geographic Strongholds
3-Diversification (Risk Minimization)
• Expand Product Range
• Backward Integration
• Target Broader Market Segment
• Geographic Diversification
• Enter Long-Term Partnerships
Sales Growth Strategy:
Target:
• Annual Sales Growth of 15%
Strategies:
• New Supermarkets/Hypermarkets
• Improve Utilization of Space at Current Outlets
Marketing Strategy:
Target:
• Enhance Costumer Experience (Corporate ID, Product availability, Items Display, Online Shopping)
• Increase the Customer Basket Size by 20% Annually Concentrate on customer interaction and Digital Marketing (Social &
Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.
Allround has many advantages over its competition in the industry, including higher brand awareness, highest market share, lower fixed costs, and a relatively high conversion ratio. A market survey detailed in Exhibit 1.5 of the case shows that the Allround Brand has brand
Strengths Finder 2.0 identifies my top five strengths are adaptability, restorative, individualization, communication and strategic. I must use these strengths every day in my job and my home life. These strengths are apparent in all areas of my life both at work and home.
Improve the customer service and make sure the customers give no complaints and make sure they are satisfied with all the services provided by the company and keep close contact with the customers and be very friendly with them and keep them happy. Give the regular customers’ high discount and encourage them to come more often. This is our main goal for us to achieve because we want to make sure the customers are satisfied with our services.
After looking at Alothaim’s history , background , and strategies , that helped to conduct a SWOT analysis to state some recommendations in order to improve Alothaim’s ways of operating and try to be a step before their competitors in the market.
To increase my skill set in facilitating a group, being able to exhibit genuineness, empathy, and positive regard to all in the group. Display acceptance of all cultures with admiration and self-respect (removing all stigmas and bias).
In advertising, Al Ikhsan’s goal is to reach large populations of target customers with the biggest possible impact. Successful advertisements promote the brand to customers and improve their perception of the company. Advertising is typically costly. Still, when successfully implemented, Al Ikhsan can reap the rewards of a stronger brand image and higher demand for its products.
Bacilos’ target audience in the US Latino market consist of males and females between the ages of 30-39 and 50+. Fans are spread across different FECI categories, however key segments fall mostly under Enthusiasts & Casuals.
Due to AWAHS receiving funding to upgrade their facilities they are now able to provide more services to the indigenous community. While their medical staff do specialise in specific areas of Indigenous health they prefer to think of themselves as providing a more generalised approach, due to the complex nature of most of Indigenous health issues and the likelihood that they overlap with other health problems.
Kennesaw State University (KSU), Kennesaw, GA is selected in this report to study, analyze and for the SWOT analysis. KSU is a public, coeducational, comprehensive university located approximately 20 miles north of Atlanta. The university has academic programs in business, education, nursing, criminal justice and sports management.
For our next step we would conduct a traffic study to determine which blocks in our target area had the most favorable traffic patterns. After this, we researched the other antique dealers in our area to get an idea of their sales
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Valparaiso has an active downtown. Downtown remains a mix of government, business center and park. Many resident come downtown for shopping, eating and hang out, it has some government building, which is porter superior court 1, Valparaiso city hall and greater Valparaiso chamber of commerce. And it has some shopping stores, which is Le Salon Bridal Boutique, Temptations Gifts, Sheep’s Clothing, etc. also it has a park it name is central park plaza. The Central park plaza is the centerpiece of the Downtown Valparaiso revitalization and it opened on the summer of 2011. It has the outdoor porter Health Amphitheater for many special events, it is also a good place for residents hang out here. Many kids paly water or some game in the Central park
So, I think there is a good market size for VISTAPOLITAN.COM.AU as we could reach all this properties
The first important part of a SWOT analysis is to improve the viability of an organization. SWOT identifies the risk which can arise from future threats coupled with the organization weakness. For example, a pharma company ABC has invested heavily in R& D of existing product where a new competitor is also entering with same product. Then company ABC has to decide whether it is strategically important to deal with external threat or improve the internal weakness. Company ABC can continue the R & D progress to improve the quality of existing product or else can diversify the resource to offer the product at less cost i.e. improving its efficiency. So, SWOT plays an important role in such situation and proves to be a beneficial tool to take appropriate decision of improving the weakness