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Swot Analysis Of Hospitality Industry

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Table of Contents
1. Introduction 2
Part I
1.1 Background 2
1.2 Goals and Objectives of Internship 4
1.3 Introduction of Hospitality Industry 4
1.4 Nature of Hospitality Industry 5
Part II 6
2.1 Introduction of Company 6
2.2 Mission\Vision \Objectives of Company 8
2.2.1 Organizational Strategies 9
2.3 Major Products of the Company 9
2.4 Organization Structure 12
2.5 SWOT analysis 13
2. Main Body 17
Part II
1.1 Internship Assignments by Interns 17
1.2 Roles performed by supervisors 17
Part II
2. Planning and Feedback 19
2.1 Introduction 19
2.1.1 Introduction of the Project 19
2.1.2 Objectives of the project 19
2.2 Scope and the limitation of the project 20
2.3 Conceptual framework 21
• Literature Review 21
• Theoretical Framework 22
2.4 Methodology 23
Research Design 23

Part III
3.1 Presentation and analysis of the project 24
3.1.1 Analytical Presentation of the project 24
3. Reflection and Recommendation 36
Part I
1.1 Major finding 36
1.2 Conclusion and Recommendations 37
Part II
2.1 Reflection of internship 38
Reference 39 …show more content…

The company has been providing innovative products to its customers with the dedication of more than 1000 young and energetic employees. There are different departments in the company. The company believes in customer focused approach, being result oriented in all activities through development of professional and innovative skills and strategies with a team spirit.
The vision of Berjaya Langkawi Beach Resort is to make it the world leader in hospitality and tourism development by establishing new levels of quality, durability and reliability. It aims to provide high quality products that combine performance with value pricing, while establishing relationship with its customers. The customers of the company are the various business houses who seek platform for tourism and want to create customer satisfaction through service

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