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Swot Analysis Of Tan Chong Motor

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1.0 COMPANY BACKGROUND 1.1 Tan Chong Motor Holdings Bhd Tan Chong Motor Holdings Berhad (TCMH) was incorporated in Malaysia on 14 October 1972. From its humble beginning as the distributor of small motor vehicles back in the 1950s, TCMH Group is today one of the largest national conglomerates involved in many business activities from the assembly and marketing of motor vehicles and auto parts manufacturing to property development as well as trading in various heavy machineries, industrial equipment and consumer products-both locally and abroad. As part of a restructuring exercise to strengthen the company’s foothold as an industry major player in 1998 various business interests of TCMH abroad were eventually demerged and subsequently listed …show more content…

This is due to the support from the media and also the programme that the company has sponsored. On top of that, the achievement was also due to the contribution from Nissan product such as Almera which is being most preferable sedan choice for automotive consumers. ETCM also has a very eligible and good executive who is running their business. Their executive director has been named as “Automotive Man of the Year 2009”. This very high capable human capital helps this company to compete with other bigger competitors. Tan Chong Motor also now increases their assembly capacity by opened new assembly plant in Serendah, Selangor. This plant helps to cover an increasing demand from local consumers and also overseas consumers. Recently, they also record their best financial performance compared to the five year behind. In 2013, they recorded their best Gross dividend, return on asset, return on invested capital, and return on shareholder equity. Nissan has also recently introduced their fuel efficient engine and also their first electric car. Nissan’s achievement makes their product more attractive. Nissan Leaf which uses electric power will be a good selling product in the

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