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Swot Analysis: SWOT Analysis Of Galaxy Toys

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Introduction Galaxy Toys, Incorporation has been on the cutting edge of innovating space exploration and toy designs for many years. However, toy sales in January 2017 illustrated a 3 percent rise compared to January 2016. With this low percentage number it leaves a concern for the managers of not meeting their projected sales goals for 2017. Therefore, George Jepson JR (CEO) along with Edward Mercury (CFO) set a thirty-month time frame plan that would aid them in attaining their long-term objective business goals. They want to increase unrelated NASA toy sales by twenty two percent and utilize creative innovation to expand productivity. In addition to creating a new technology based on the action toys while reducing company-wide costs and carbon footprint. In order to jump start sales and growth, Keith Wisternick and his production team has chosen three options such as producing 1 million Payload Nine Toys or MMTJE1 for Christmas 2017, manufacturing 1 million Payload Nine toys for Christmas 2017 plus 1 million MMTJE1 during Christmas of 2018, or produce 1.5 million MMTJE1 toys for Christmas 2018. A SWOT analysis tool as well as setting short-term goals and objectives will be used to determine the direction their planning team to considers, which toy to roll out for the Christmas Season. …show more content…

The SWOT analysis stands for strengths, weaknesses, opportunities and threats (Mind Tools, 2017). The strengths and weaknesses are used as an internal evaluation of a company, whereas the opportunity and threats are used as an external assessment of a company (Mind Tools, 2017). Keith has appointed Itza Yu to conduct the SWOT analysis for the managers to distinguish the products they want to roll out into the consumer

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