Nowadays, pizza lover is everywhere. There are a lot’s of Pizza restaurant such as Domino’s Pizza, Pizza Hut pizza, Papa John’s pizza and so on. In this assignment we are focusing the marketing strategies of Pizza Hut which is located in Changloon.
As we know, Pizza hut still come out with a variety of product such as salad & soup, pasta, dessert and so on. In this case, pizza hut need to a lot of employee to complete their services provided for their customer especially in peak hour. But in Changlon Pizza Hut there just have few workers on duty in one slot. This issue has affected their taste of pizza not as delicious as other branch of Pizza hut because their workers need to be responsible for all kinds of food on the menu, but not only specialized in Pizza.
Besides, there are too many flavors in Changloon pizza hut menu, such as super supreme, meat lover, triple chicken, blazing seafood and so on. But, nowadays most of the customer is picky eaters. They have their own ideas. They may be like to eat that type of flavor, but they might dun wan some of the ingredients inside the pizza. For example Island supreme, this type of pizza contains of onions. Some of the customers dislike onion, so pizza hut must fulfill their customer needs not to put that type of ingredient. But, if the pizza lack of one ingredient, the taste will be different. So, Pizza Hut in Changloon is very hard to maintain their pizza taste if want to fulfill the request of the customer. As what I
The Pizza Delivery Quick (PDQ) Industry service in America is considered to be a very successful market in the quick service restaurant industry. Although the industry success is very appealing, managing the day-to-day operations needs significant planning and a clear tactics to create, implement, execute and have successful results. However, the PDQ last report sales are on the level of 30%, which places the company in a serious difficult position to continue operating competitively.
The potential customer must be known the product or service that Pizza Express provide. Creating marketing strategies, the potential buyers will be aware of the new products and services.
One key to Yum’s success internationally is adaptation to the local market. In , you can enjoy spicy KFC chicken and paneer on your Pizza Hut pizza. In , the KFC menu includes local dishes such as congee and spicy tofu chicken rice. Pizza Hut has been branded as an upscale dine-in restaurant, offering items as diverse as scallop croquettes and escargot. Restaurants are also constructed using traditional building designs and restaurant managers are hired locally, instead of being brought from the as competitors have
Extend the timings of operations, to provide pizza at times when Pizza Hut is closed.
chains such as McDonalds, Burger King, and Starbucks. Although some of its locations offered inrestaurant dining and a limited pasta menu, most of Pizza Hut’s (Yum Brands) 34,000 outlets
According to the large of competitions, such as domino, pizza express. Pizza Hut offers an affordable price to everyone. Pizza hut uses a range of strategies to gain market shares. For example, pizza hut offers free salad with any main course, or providing free of eating for kids. This bundle strategy adds value to their customers.
Z-Kung fu Global Chinese Fast Food Chains is a new mode of operation in Chinese fast-food chain industry. It has solved the standardization problems in Chinese fast food industry for the first time and set a new way of developing the Chinese fast food. Up to now, Z-Kung fu has opened 250 bistros, and began to compete with the foreign fast-food restaurants. Developing on strong capital, Z-Kung fu is expanding rapidly. However, there are still problems existing in the marketing strategies of Z-Kung fu as follows. Firstly, it only achieves in standardization but it’s lack of support of the functional value. Secondly, it still difficult to compete with foreign meal in many ways,
The campaign will ensure continual growth of the company. Due to the increasing amount of customers knowing of the pasta menu, this will attract customers. In return, Pizza Hut gains new customers and also they will attract more customers into restaurant dine-ins instead of ordering deliver. This will allow them to make full use of the facilities they have.
Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries
Pizza Hut has long been known for their ability to continually offer innovative products for their customers. Even with small beginnings, Pizza Hut has proven themselves through quality food, product expansion, and customer satisfaction as one of the top leading brands. As part of the Yum! Group of restaurants, Pizza Hut as grown and expanded both domestically and internationally. As a world recognized name, Pizza Hut has dominated with their original style of pizzas. To expand even further, the introduction of a new type of pizza is suggested. To answer the age old question of “Pizza or Chinese for dinner?” this proposal offers the new Chinese Supreme
It is a subsidiary company, but also has international affiliates. The company was founded in 1958 by two students (Dan and Frank Carney) in Wichita (Kansas). The company was in 1977 acquired by PepsiCo. There are 12,000 restaurants, drive-in restaurants and kiosks spread across 86 countries. Pizza Hut was spun off from PepsiCo, Inc. in a company called Tricon Global Restaurants. In many countries, is sold only soft drinks from the former parent company Pepsi. In some countries also beer tapped. Most Pizza Hut restaurants also have a salad bar. A derivative version of the Pizza Hut restaurants are Pizza Hut Express kiosks (these have a limited menu), which are found for example in shopping malls, airports, department stores, hotels and petrol stations. The newest addition to the tree is called the Pizza Hut Pizza Hut Italian Bistro. Here, in addition to pizza too pastas, sandwiches and snacks sold (called "appetizers"). The intention is that the Pizza Hut is known as an Italian restaurant rather than a fast food pizza (Ruggless,
Besides, the direct advertisements they produce do attract more customers because the prices that they are selling at are very reasonable and cheap compared to other pizza outlets. For an example, one personal pan pizza in Domino’s costs only RM5 including GST meanwhile even with promotion, a personal pizza in Pizza Hut is RM5.30.
With the vision of Run-Great-Restaurant. Pizza hut adopts the restaurant base which may be one of the factor contribute to successful of business. Pizza Hut maintained their good image in concept of restaurant providing interesting dines facilities to people of all
Burger Hut, established in 2001, is a locally owned fast food chain restaurants which are only available in the East and West regions of Singapore. This integrated marketing communications (IMC) plan serves to dissect and study the brand image and positioning of Burger Hut. This plan outlines the strategies and tactics to explore, dissect and review the marketing communications options available to Burger Hut to promote the upcoming launch of a new range of healthy products by the end of 2015. The new ranges of products will provide the best nutritious ingredients with different choices of bread namely, Roasted Garlic, Honey Oat and Sunflower Seed and the new flavours and recipes for the breads would be, Sweet Onion Chicken Teriyaki, Veggie
Siti’s Pizza is a new business that wants to penetrate the business environment. The objectives are to become a market leader of Muslim Pizza Homemade in Malaysia and also want to achieve the target profits. This business also want to produce the healthy pizza for citizens, people can aware and concern about health lifestyles. The business marketing plan is designed to develop a strong documents to establish this business.