Tesl The Pioneers Of The Automotive Innovation

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Tesla is one of the most innovative companies in the world. They have been the pioneers in the automotive innovation. In fact, they are currently the most innovative company in the world. So many people know about Tesla, yet they do not really know about Tesla besides their electric cars. Tesla has a large market cap, but also does not have strong financials. Can Tesla take the next step and deliver on sales and not just hype? Contrary to popular belief, Tesla was not founded by Elon Musk, but by Martin Eberhard and Marc Tarpenning in July 2003. It was not until February 2004 and February 2005 where Elon Musk led Tesla’s two financing rounds, where he then became Chairman of the Board. The first car to be introduced in the Tesla car line …show more content…

Each vehicle has a rechargeable lithium ion battery that powers the vehicle. Recently, Tesla has come out with a 100 kilowatt-hour battery pack which allows the Model S vehicle to travel up to 315 miles on one charge. No other car company’s electric cars comes even close to that many miles on one charge, with the Chevrolet Bolt reaching 238 miles per charge. Elon Musk has stated the only way to improve from this type of battery is to tweak the battery design or add more materials to change the chemistry of the battery. Tesla also has superchargers set up throughout the country, with over 1,700 in the United States. They are just like gas stations, except you would electrically charge your vehicle. The chargers are strong enough to add 150 miles to a car in thirty minutes. Not only that, all of the superchargers are free. The organizational culture at Tesla allows employees to think outside of the box and innovate. They empower each employee to search for solutions that will disrupt the automotive industry. There are six main features in Tesla’s organizational culture. They are: 1. Move Fast. 2. Do the Impossible. 3. Constantly Innovate. 4. Reason from “First Principles”. 5. Think Like Owners. 6. We are All In. Move Fast is all about speed. This shows how fast Tesla employees must react to rapidly changing trends and changes in the industry. This strongly determines their competitive advantage. Do the Impossible let 's employees think

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