Tesla 's Strategic Objectives Drive The World 's Transition Of Sustainable Transport

2961 Words Jul 27th, 2015 12 Pages
Tesla’s mission is to accelerate the world’s transition to sustainable transport

Tesla motor was founded in 2003 by a group of engineers in Silicon Valley. The company designs, manufactures and sells electric cars and electric powertrain components. The engineers wanted to prove that electric cars could be better than gasoline-powered cars.
Tesla’s vision is to ensure that, “Every Tesla and electric vehicle using our technology is a step towards making increasingly affordable electric cars available to the consumer.”
The first design of Tesla’s engineers was a powertrain for a sports car which was built around an AC induction motor, patented in 1888 Nikola Tesla. He was the inventor, who has inspired the name of the company. The result of their first design was Tesla Roadster which was launched in 2008. In 2012, Tesla launched the world’s premium electric sedan Model S. It was named Motor Trend’s 2013 Car of the Year and has achieved a 5-Star safety rating from the U.S. National Highway Traffic Safety Administration. Tesla’s strategic objectives drive the company’s vision and mission.

Tesla is not just an automaker, but also a technology and design company with a focus on energy innovation

When Tesla designed an electric car, they discovered that elimination of gasoline engine and the associated mechanical components reduces the total number of moving parts in the car, and also the wear and tear on the car, which in turn reduces the need for maintenance. This enables…

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