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Testra Company Culture

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Telstra is the leading telecommunication company in Australia. Their strategic purpose can be identified through their mission, vision, values and objectives. Telstra considers the improvement of how people live and work as a vision for the company. Their mission is introducing technologies and content solutions that are simple, easy and valued by customers. Telstra’s core values are about how showing care, and to work with customers and to trust one another, as well as making complex simple. Moreover; Telstra objectives are to drive business result and enhance reputation (Telstra, 2015). Telstra used to be a state-owned enterprise; however, it was privatised in 3 stages 1997, 1999 and 2006 and currently its ownership is classified as “Public Company” (Paul Budde, 2006). Telstra key stakeholders are government, customers, employees, investors, media and suppliers. Telstra considers CSR as a values base approach, and they are very active in this regard hence the donation of large money to educate seniors about how to stay connected.

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Telstra created a culture that is responsive, diverse, celebrative and innovative. They encourage employees to innovate and to express what does the values and the purpose of the company means to them, believing in doing that will have a positive influence on the company to achieve its mission of creating a brilliant connected future (Telstra, 2015). Telstra also realised that giving their employees opportunities to grow in their roles and to learn as well as making them more engaged increased their job satisfaction. In return, that made employees deliver a great customer services experience. Telstra have a reward and benefits program for their employees, which was very successful in motivating employees to excellent work. That also influenced the company strategy to start a similar program for customers called “Telstra

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