The Challenges Of The Nokia Microsoft Alliance

The partnership between IBM and Microsoft propels each other to the forefront of software design and development and create an industry standard to be followed by all. Although as both companies find themselves with conflicting visions on the design of the operating systems. Soon after Microsoft and IBM agreed to separate and produce their own operating systems. IBM continued producing OS/2 until 1996 with the last product named Warp 4, meanwhile Windows continues to developing operating systems well into the present-day, with its most latest systems being windows 8,8.1, and 10.

Nokia Company is considered to be one of the biggest market leading in the production of high quality equipment and mobile phones, which was rooted back to 19th century. However, despite the tremendous rise in Nokia, the company experienced massive changes during its presence on the Finnish, which later spread to the world’s market. Nokia Company, started as a small forest industry that dealt in the production of cable and rubber. It then shifted to the manufacturing of computers, more particularly the monitors. Later on, the company diversified its operations and started the production of mobile phones and its related accessories.

When these two companies are become alliance, it means that they can use other strengths on complement their own weaknesses. After they fill up their weaknesses, Microsoft and Nokia can create a new smartphone with Window Operation System that can create a strong brand identity toward society’s mind.

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

Because of that serious situation, Nokia need innovate own products. Symbian was Nokia's main smartphone operating system. Until 2011, Nokia cooperates with Microsoft to produce a new system, Window Phone, that would replace Symbian. But because of belated resolution, Nokia still cannot get largest market share of world again.

Another reason that I feel this negotiation could be successfully completed was due to the fact that Microsoft and Nokia’s priorities aligned well at the time. Both companies saw the other’s products and capabilities as being complementary to what they already offered, which gave executives from both companies further incentive to

Due to the financial downturn and the emergence of new devices in the global handset

Microsoft was founded in 1975 by Bill Allen and Bill Gates. “Like, most start-ups, Microsoft begins small, but has a huge vision-a computer on every desktop and in every home” (A history of Windows, 2016, para.2). Over the next few years, Allen and Gates works hard to lay the foundation of what would become one of the dominate computer based brands in the world. One of the early products produced by Microsoft was “MS-DOS, which the companies first operating system (A history of Windows, 2016). MS-DOS was the first of many products and services that were designed by Microsoft to improve the computer experience for individuals, and organizations throughout the world. However, MS-DOS was only the company’s first rendition of an operating system.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Nokia’s net sales increased from 2005-2007, however after iphone released at 2007 the net sales almost decreased ever year. It is very clear that when iphone was released in 2007 it immediately took most of the market share of smart

The Investment decision to acquire a company like Nokia that has already been losing its shine among the customers for making no major improvement to tackle the competitor, creates serious doubts among the shareholders and the customers of the Microsoft. On any given day, a company would obviously prefer quick profits from their investments. By buying out Nokia, Microsoft clearly suggests that it is looking to broadening the business towards making its own mobile phone. Now what is the opportunity cost for the customer to buying a Windows smart phone? The good thing that happened from the acquisition is that the consumers have three major choices of Operating system to buy from. The opportunity cost of buying a NokiaWindows smartphone is the foregone cost of buying either an Android or iOS smart phone. The question is that to what extent the customers would prefer Windows smart phones over the likes of Android and iOS smart phones.

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

Despite all criticism, The Microsoft windows 1.0 proved to be an important milestone in the Microsoft windows line of operating systems. A couple years later, in 1987, the windows 1.0 was succeeded by the new Windows 2.0 program, which was still 16-bits, yet it allowed the user to overlap applications, which was previously thought

Early 2014, Microsoft came to a deal acquiring Nokia’s handset business for US$7.2 billion, aiming to extend its markets for mobile devices while rivaling Google’s Android operating system (OS), Apple and Samsung in the global smartphone business (deal, 2013). It seemed a valuable deal merging both software and hardware, beneficial to both Microsoft who determined to control the telecommunication value chain and Nokia, who required an ally of strong financial capability. Six month later, Microsoft decided to move away from the Nokia brand - switching the name of smartphones from “Nokia Lumia” to “Microsoft Lumia” while still using ‘Nokia’ for low-end basic phone (T, 2014). This report will investigate the decision of

The main findings were that Nokia has been very innovative politically, strategically and through new creations. The main focus of