The Determinants Of Australian Consumers ' Attitudes Toward Online Retail Shopping

Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

It is stated in the last release from The Australian Bauru of Statics that online retail accounts for 3.0 per cent of total retail turnover. It is no secret that the rapid growth in online selling is a continuing development as technology advances but is our need for a convenient bargain compromising quality and the Australian economy?

•To determine consumer trends in online shopping in. •To identify the most successful online retailers. •To identify the key factors that helped make these retailers successful. •To identify the advantages and disadvantages of online retailing as opposed to traditional retailing.

Convenience has been the deciding factor for the survival of online retail for the past couple of years. Whether it is the convenience of time or just simply having the luxury of items being shipped to any location, online shopping has become very popular. In Computer Weekly’s article “Are Bricks-and-Mortar stores the Next Step for Online Retail?” Clare McDonald discusses the future of online retail and the future for retail and small businesses. Agreeing with Miya Knights an IDC analyst,

The entry of the Big US retail company Amazon is really a big surprise for the Australian shoppers. However Amazon told that they will provide competitively low prices, vast selection and faster delivery options which make it clear that more and more people in Australia will shop their favourite products from Amazon.com and in a survey 90 percent of the people agrees that they will definitely buy from Amazon due to their price and faster delivery strategy. As it is known that younger generation is much more attracted to the online shopping so the prices are more important for the younger age people than the older generations, so Amazon.com will be very beneficial for these type of people. Secondly, as Amazon is coming to Australia so they definitely need employees in their IT

Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark.

Local retailers have to compete with online retailers. Online retailers are satisfying customers more and therefore it will be vital for Australian retailers

The aim of the research is to find the reasons for the expansion in use of online shopping and the factors that contributed to this growth.

Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both

Online shopping is defined as the act of purchasing products or services over the Internet, according to the Business Dictionary. Online shopping actually began in the 1979s as Michael Aldrich came up with the concept of teleshopping. In 1982, Minitel was created, by using this you were able to use the telephone to buying things, but this was only successful in France. In 1987, Swerg was created by software developers and shareware authors. In 1989 – 1990, Tim Berners-Lee had created the worldwide web as a was created in order to for scientists and universities to share information. (CERN). In 1994, the Secure Socket Layer encryption was put into place in order to make any transactions secure for people. By 2008, the Ecommerce market in the United States had grown seventeen percent from 2007, the total amount of revenue was two hundred and four billion dollars.

A common assumption is that young adults tend to be more technologically minded than the rest of the population.

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow

The retail sector is an empirical part of the Australian economy representing 4.5% of GDP and 10.7% of employment (AGPC 2011). The size of the Australian retail industry in terms of its turnover is estimated to be $245.2 billion, with online retail representing only approximately AU $5 billion in 2010 to 2011 (ABS 2011). However, in comparison the retail turnover has grown by average of 4.9% p.a. in the past five years and only 3.7% p.a. in the past three years (ABS 2011). On the other hand, the online retail turnover had grown by 12.4% p.a. over the past five years and is estimated to grow by 20.4% p.a. in the next five years (Kierath & Wang 2011).

In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a credit/debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favorable the perception of non-store shopping. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels.