The Effective Use Of Social Media Platform Of A Known British Clothing Retail Company Ted Baker

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Stay in closer touch with all the customers—with new technology to quickly tailor communications, marketing promotions and operations in ways that build strong, long-term

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

i. Passing on relevant links and posts to your customers and asking them for their reaction. Your customers will feel you value their opinion and don't just see them as your 'target market'.

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Throughout the centuries the advances of technology have drastically changed the marketing field. The 21st century was revolutionary for the development of social media. With the expansion of social media, the marketing world needed to successfully reach a new audience. Before the advances in technology, marketers had no interaction with their customers. The marketers would simply throw advertisements in the face of the consumers. This strategy would result in short-term results and give businesses no true way to measure their work. Social media gave marketers an inexpensive way to advertise that interacted with customers and measured the effectiveness of an advertisement. This however meant marketing no longer consisted of a one-sided relationship with customers. Marketers had to sail into the uncharted waters of consumer needs. By interacting, understanding, and communicating with customers, marketers began to see the impact of social media had on marketing.

The company has used social media to market its brands by maximizing on the content

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

To Connect to People: currently a large number of people using social media, so through social media a business can make relationships with their customers. The business can learn about customers and understand their need and behaviours, pertaining to the business utilising this information, they are able to customise their products, services and strategies to suit their target market. They are also able to engage their customers and help to create goodwill. Businesses are increasingly recognising the importance of connecting with customers to increase their sales. In a survey by Stelzner (2015), 91% of marketers wanted to know the best way to connect to their customers.

Social media is one of the leading ways companies of all sizes are reaching out and connecting with prospects and potential customers. From logging on at work to pulling out a smartphone or tablet during five minutes of downtime in the evening, users of all ages around the world are looking for information, chatting with friends, or seeking out more details about brands like yours.

There are quite a few marketing outlets and strategies at a company’s disposal nowadays, including magazines, social media, TV, radio, and newspapers. Up until recent, companies made the most use of television, newspapers, and magazines. However, huge advancements and innovations in technology have opened up new doors when it comes to a brand new marketing strategy: social media. This has become the newest and most popular method of marketing strategy that companies nowadays are employing to fully comprehend their target markets. Social media offers a very large space to exploit for the purposes of market saturation and brand awareness. Most people actively use some type of social media whether that is Facebook, LinkedIn, Twitter, or Instagram. According to Hoffman and Fodor, “this is a world in which customers are

Technology other than connecting companies globally also propels the consumers towards communitization. As shared by Seth Godin, Succeeding in business requires the support of communities. Today’s customers organize themselves in pools, webs or hubs. These consumers share the same values even though they may not regularly interact. What keeps them together is strong affiliation towards the brand. Companies should recognize this and participate in serving the members of the communities.