preview

The Issue Retronics Faces Is Characterized By The Conflict Between Ceo George Latour

Decent Essays

The issue Retronics faces is characterized by the conflict between CEO George Latour, a seasoned executive with impressive engineering credentials, and the talented new marketing director Shelley Stern. In a one-on-one meeting, George shares his dissatisfaction with the quality of Shelley’s work, and Shelley tells George that that she has not performed up to his expectations because she feels that he is micromanaging her. Moving forward, George must figure out a way to manage Ms. Stern and assure that the quality of her work is acceptable without micromanaging her. I The first alternative for George to consider is to adopt a more achievement-oriented leadership style. This would require George to set challenging goals, have high expectations for Ms. Stern and display confidence that she will assume responsibility and put forth extraordinary effort by limiting his input and trusting her decisions. George must understand that by stepping into the job duties of others, he encroaches on the independence of employees and effectively disempowers and demotivates them. Shelley has been increasingly disengaged and unmotivated, and it is because George’s consistent scrutiny and input has decreased the ownership and commitment she feels for her work, and the responsibility she felt for her results. She was tempted to call in sick and miss work, because she felt since George would inevitably make several changes; he should just do the work himself. By adopting the less hands on

Get Access