The Marketing Principles of Fruit Winder Essay

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The Marketing Principles of Fruit Winder

There are 5 main principles of marketing. They are

* Understanding customer needs.

* Co-ordinating functions to achieve marketing aims.

* Adopting a marketing approach.

* Effective customer communications.

* Constraints.

UNDERSTANDING CUSTOMER NEEDS – Kellogg’s need to identify and understand the needs of both their existing customers, as well as any new potential customers. They will need to adapt their marketing approach to meet the need of these customers. If companies continually review all aspects of their products, making sure they still meet the requirements of the customers using the 4 P's, it will help to increase the number
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There must also be well-defined lines of communication with other departments throughout the company.

As Kellogg’s is a large organisation, they have a separate marketing department. It will co-ordinate activities with the other departments of the business so that each marketing task will be met. For example, the marketing department will have to work with the Finance function to organise the funds available, and the funds needed to carry out any marketing activities. They will also need to work with the Human Resources department to provide the correct number of properly trained staff necessary to complete the different tasks required.

ADOPTING A MARKETING APPROACH - There are two main marketing approaches that businesses use; Product Oriented and Customer Oriented. The product-oriented approach focuses on the product and not the market. It does not take into consideration the views/opinions of the customers. The company may believe that their product is the best on the market, seeing no need for further changes or improvements. However, following the product-oriented approach can lead to the downfall of a company, particularly if they are functioning in a highly competitive and rapidly changing market. The customer-oriented approach involves a company being in a constant state of development;

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