The Public Relations Value Of Super Bowl Advertising

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

The impact of the Super bowl has been a phenomenon. In fact, since January 1967 “it has become part of the American culture, which illustrates that it has become the single-most important event in the sporting world currently” (Johnson, Savidge, pp. 83). The Super bowl had quite humble origins, which is why it is shocking to understand as to why this game became vastly popular and remains that way. In fact, one would notice that it is a county fair, a weeklong convention along with an unofficial national holiday with the right game for the television. Therefore, the name of the game is no exaggeration. One can also notice the economic trends and success of the Super Bowl. The economic footprints of this particular game are actually more

There are more than a few reasons people watch the super bowl. Some watch for the game (surprisingly not the majority), some watch for commercials or good deals, etc. Whatever makes people watch, makes the super bowl one of the most watched games every year. I saw a few really good commercials during the game and a few commercials that make me believe that a new generation is upon us with a T-Mobile commercial that used word play to joke about marijuana and other commercials that were very…. Sexy? With all of this being said I am one of the viewers who tune in for the actual game. I was scheduled to work Sunday night during the super bowl so naturally as a football fan I called off so I could catch the game, for homework of course. The game

The amount of recognition you could get from being in an ad with a famous corporation is unbelievable. Bands can become big from being in an ad with a famous corporation, such as, "The Shins, a relatively unknown indie-rock band, grew massively in popularity after getting their single “New Slang” in a McDonald’s commercial, as well as a few other movies and TV shows"(Coates). This proves that if an otherwise unknown band gets a deal to be in an advertisement with a big corporation that they could become very popular. If you were a small band looking to become bigger in popularity, then a deal to be in an advertisement with a big corporation or any at all is huge! There are also bands that use advertisements to make themselves known before thinking about the paycheck, such as, "the Black Eyed Peas, focuses on exposure before a paycheck. For years, they’ve allowed corporations to use their music in advertisements...then, in 2003, when Apple unveiled its iTunes store, the Black Eyed Peas’ song “Hey Mama” was the first of the now-famous ad campaigns for the store"(Coates). This shows that an advertisement can help make a band more recognizable, so that they can become more famous. If you wanted exposure to audiences, then starring in an advertisement exposes you to

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

It is also very obvious that some commercials are just for Superbowl. Superbowl commercials are usually very big, dramatic, sometimes serious, or inspiring. For most people, it's all about the game and who wins. But for some others, it might just be about the fun advertisements and halftime performance. The way some of these advertisements are produced are so creative and interesting that they will be remembered by many people. That's the whole goal, all of the time, money, and effort put into a thirty second to a minute

The most recent sports advertisement I have seen and paid attention were the Pepsi, ‘Hyped for Halftime. The only reason these billboards stuck with me is because there was a billboard everywhere you turned in downtown Phoenix for several weeks leading up to the Super Bowl. Otherwise, I do not watch much in the way of advertisements.

I watched the Super Bowl and found an interesting and funny ad made by TurboTax. TurboTax is a company that does tax filling easy to do online. It started with the actor Sir Anthony Hopkins, who pretty much didn’t sell anything, but mentions a free service. He was just wearing TurboTax logo slippers and drinking out of a TurboTax mug, he even named his dog TurboTax.com. He targeted all the people who would be doing their taxes soon since it’s tax season. The commercial address how easy it is to use TurboTax. How easy and quick taxes can be done through the phone, plus it is free. CBS has pushed the cost of advertising the Super bowl to $4.5 million to $5 million for 30 seconds, A 60 second spot would double the cost for TurboTax. A 60 second

In today’s society we all have diverse opinions; therefore, it is challenging to meet the criteria that the public insists upon. Unfortunately, we are all victims of contemplating whether or not our surroundings are good enough. I can still vividly see my friends and I, sitting on a coach the evening of the Super Bowl, judging every commercial as it came along. Although, this advertisement had a spark that intrigued me. Super Bowl Baby Legends adequately supplies the perfect combination that no human can deny, football and

At a whopping price of $5 million for a 30-second time slot during the Super Bowl, advertisers were tripping over themselves to reserve one of the coveted spots.

It is alarming to know the Super Bowl also contributes to the largest human trafficking event in U.S. A surcharge could be levied on all Super Bowl events and uses the money to support law enforcement agency for responding and cracking illegal human-trafficking. The businesses that benefit with Super Bowl could do more by supporting the trafficking victims through NGO and other agencies as part of their corporate social responsibility.

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola

It's September, Football season already started. By the time Super Bowl comes,there are going to be hundreds of new ads in the TV. Every Time we turn on our tv or watch youtube videos we always end up seeing ads about variety of things; from Cars, watches, clothes, perfume to household materials. Does these ads really promote what they want to sell or something else? Unfortunately yes, ads sell more than the great deals of products. They sell value, success, popularity, love and sexuality but most importantly they influence us in everyday’s life.

To connect to the economic power that generates through the Super Bowl one must understand the historical pattern of revenue, ticket cost, and attendance the game exhibits in the week leading up to the actual showdown. The ticket prices of the Super Bowl are the main catalyst into understanding what every consumer is willing to spend and how much revenue the game brings to that city. In 1967, the first Super Bowl tickets were no higher than 12 dollars and the average price of a home was less than 25,000 dollars (Smith, 2012). In 2016, the average ticket price was 1,325 dollars making a big ascendance from 1967 (Depietro, 2017). Therefore, this also shows how the game has become more popular since it has come into existence and ticket prices