Travel And Hospitality Website Benchmarking Report

Criteria Used in Evaluating Web Resources. (2014, January 1). Retrieved November 5, 2014, from http://unfccc.int/essential_background/library/items/1420.php

Note that the scoring does not judge the value of any user-defined attributes you proposed, unless one contained

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

It is important to determine what a website wants from the website visitors, as well as understanding who

Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).

For this assignment you are asked to SUMMARIZE or CRITIQUE the various features of each of the ten web sites NOT to simply copy and paste information directly from each site into your submission. Please don't just list a lot of historical or biographical information. You should describe each of the ten sites and discuss the various interactive and web features of each one. You can think of this assignment as if you were writing a review or critique of the 10 different

In this essay I will be explaining and evaluating the method chosen and used by Pinewood Hotel in order to gain a better insight onto how aspects of their website are rated, and how it compares to their competitors. In addition to this, I will evaluate the findings that were gained from the research method used by the researchers at Pinewood Hotel.

Greenline Travels will use several different forms of communication for their marketing strategy.  The first effort will revolve around their Internet site. Greenline Travel 's demographic relies heavily on the Internet for information. While Greenline Travels try to create a website, they recognize that resources are required to maintain the site as well as continually improve it.  The website will constantly tested to determine that it is coming up as one of the top results when key words are entered into a search engine.

2. Also, you can do your own comparisons with the well advertised ones like, Expedia.com, Travelocity.com, and

After careful analysis of the pages of the 200 random samples, Berliner and Kenworthy concluded that sites like

The website I have chosen to analyse is the Optus Business website. It provides a broad range of communications services including mobile phones, business network services, internet and satellite services and subscription television. Optus uses its website to promote the selling of new mobile phones on plans and internet services online. This website is directed towards a very broad audience. However, the main audience are those people who use mobile phones and those who constantly check for new mobile phones and also those interested in internet access and new technology generally.

TripAdvisor is the world’s largest travel site, it enables potential customers to see other opinions before they part with their cash. TripAdvisor has over 60 million visitors per month looking through over 75 million reviews of hotels and restaurants. The site operates in 30 countries worldwide making it a powerful and unstoppable force. Tripadvisor.co.uk (2013) The next review site that even comes close to TripAdvisor is booking.com with a mere 14 million reviews per month compared to the review giant of TripAdvisor.

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

Online travel services provide the benefits of large amounts of free information, 24/7 availability and the potential for significant reductions in price.