Using Uniform Resource Locator ( Url )

Define URL and why you as an analyst should care about its importance. Explain the URL Parameters. Explain cookies and why these matter.

You can measure your campaign's performance – Unlike with traditional marketing, you can track your metrics real-time and even control overhead costs. You can identify which content or topics bring in the most visits (and leads) and update and re-share content multiple times without recurring additional costss.

In-page analytics give you a chance to see what your web traffic sees. The data behind the visual assessment provides clues to which links motivate click-through and whether your page layout is optimized for easy navigation.

The second principle is that these web analytics tools just produce millions of data points. This ties into the example provided above about Google Analytics and how it just spits out copious amounts of data. (Kaushik 2010).

Web analytics is characterized as a sway 's investigation of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programming is to quantify such solid subtle elements as what number of individuals went by their website, what number of those guests were novel guests, how they went to the webpage, what decisive words they sought with on the webpage 's internet searcher, to what extent they remained focused given page or on the whole website and what joins they tapped on and when they exited the webpage.

That is the ‘what’ part of the analysis. It enables to measure Visits, Visitors, Time on Site, Bounce Rate, and so forth. As Avinash Kaushik mentioned in his blog, “The objective is to get really smart about clickstream analysis and get to really truly inferring the intent of our site visitors.”

In addition to these features, Web analytics may include tracking the clickthrough and drilldown behavior of customers within the Web site, determining the sites from which customers most often arrive, and communicating with browsers to track and analyze online behavior. The results of Web analytics are provided in the form of tables, charts, and graphs.

Web analytics is the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software is to measure how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site 's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site. Web analytics software is used to check whether the site pages are working properly or not.

Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage. There are five steps in this continuous and repetitive process: Collect, Measure, Report, Analyze, and Optimize. First of all, the analyst needs to identify the client’s goals and objectives. This is to make sure that both of them are on the same page and looking to achieve the same target. Any discrepancy or misunderstanding in this step can cost a huge amount of time and efforts later when they move along with the project. The goal categories are Revenue, Acquisition, Inquiry, and Engagement - the larger business objectives that most campaigns seek to accomplish. Some typical objectives can be, for example, leverage brand image or boosting sales. Second, the analyst uses web analytics software to collect relevant data. This web analytics software can be Google analytics, a free tool that is provided by Google. Next, the data is to be compiled in

Web analytics is, therefore, one of the approaches to improve the usability and the content for the website. For achieving this, understanding customer behavior plays a major role as key conversion metrics. Businesses use web analytics to measure, compare site performances and to look at Key Performance Indicator (KPI) that drive their business, such as purchase and conversion rates. Web analytics technologies are usually categorized into on-site and off-site web analytics. On-site web analytics refers to data collection on the current site, whereas Off-site analytics refers to data collection on the different sites (not on your current site) (Kaushik, 2009). The paper shall thus provide an overview of web analytics, with a focus on categorizing web analytics history, metrics, uses and need for web analytics with supporting case studies.

Because Google Analytics helps you to find out what your traffic is doing on your website. You can track the source where your readers are coming from, for example through social media or if search engines sent it.

Any web marketer and most website owners know and understand the value of using Google Analytics. It is one of the top, most powerful tools ever made for monitoring and analyzing website traffic, after all. Through it, it will be easy to gather important data about a site's visitors — who they are, where they are coming from, how they found a website, which browsers they used, and what keywords were typed in during a search. If Google Analytics is described with one word it would be insightful.

Google analytics is a tool that analyzes website’s traffic and collects data about surfing behavior. Moreover, google analytics tracks users’ activities in the website (Ledford et al, 2010). Google analytics collects raw data from visitors and turns it to useful information that contributes to improving website performance (Ledford et al, 2010).

The domain name in the URL is important in web analytic application, the URL identifies a set of

A URL (Uniform Resource Locator) is the address of a resource on the Internet. A URL is basically the address of a specific webpage or file on the internet. It indicates the location of a resource as well as the protocol used to access it. A typical approach to getting to a webpage is to enter the URL of its landing page record in our Browser. For example: - The URL of a food hub website is “www.foodhub24x7.com”. The address of the Indian Cuisine page is “https://www.foodhub24x7.com/indian-restaurants” and it includes the following segments: