Walt Disney Company

In 1928, Walt Disney created The Walt Disney Company, along with its values. The created values still play a signifficant role in Disneys mission as well as vision today are innovation, quality, community, storytelling, optimism, and decency. The actions that Disney has taken over the years in the entertainment industry show that Disney aligns with its values.

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

Disney is an iconic brand that is recognized internationally. The company is not only loved by children, but by people of all ages, races, and backgrounds. What makes Disney such a beloved brand? Although it is nearly impossible to pinpoint just one reason for their success, Disney’s core values is what makes this company stand apart from the rest. The founder and creator of Disney, Walt Disney, had a vision for the future that integrated imagination, creativity, freedom of expression, and a touch of magic. With all these values melted into one company, the possibilities for success became a reality to the Disney family. When Disney began to expand, so did the company’s philosophies. Keeping these core values rooted within the brand, Disney focused on emphasizing the importance of employee empowerment and benefits, which is why Disney was ranked as one of the top twenty five companies in America to work for. Over the course of this semester, our team has diligently researched the Disney brand and discovered the characteristics of this company that makes it so unique and successful.

Walt Disney has been making America's dreams come true for years. Through their success at managing and motivating cast members and the need for other corporations to want this information, Disney has developed the Disney Institute and Disney University where they provide every part of their knowledge except brand management or strategic planning (Paton, 1997).

The Walt Disney Corporation: Mission Statement You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality. Walt Disney According to their mission statement, it is the goal of the Walt Disney Company to be one of the top entertainment and media companies in the world, and to be renowned world-wide for the creativity, innovation and profit that they bring to the world. I have visited the home website of this company and it reflects their mission statement fully. I chose to analyze Disney because I have been studying their work since childhood and am curious about the inner workings of such a firmly established, and beloved corporation.

Employees play a pivotal role in the development of a company. They can help build a positive corporate environment. It is extremely important for a company to contain valuable workers that can contribute to the work of the company. An employee can either help build or destroy a company. Today Walt Disney Co. represents one of the most diverse and largest human resource companies nationwide. This explains the success of the company because most of their entertainment relies on people skills, teamwork and cooperation. Despite the advancement of Disney’s company, Disney employees did not often agree with the ways he treated them. In 1941, Disney employees held one of the longest strikes in history (Disney Strike 1941 how it changed animation,2005).

It encompasses orientation and training, enlistment and selection, incentive and acknowledgment, constant communication efforts, and the list goes on. Disney’s strong culture began with Walt Disney, but many Disney leaders have stuck with it in the years since. This guarantees the company stays true to its culture while keeping up to date in the industry. Many companies look past their initial opportunities to form their values and communicate company principles to employees. Disney puts trust on a

The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

The Walt Disney Company has for quite some time been a socially different and alluring work environment. We enlist, procure, create, advance, train and provide a different state of work without respect to a person’s race,

Overall, through ‘Transformational Leadership’, Walt openly communicated his vision into the infrastructure of Disney and instilled values and a sense of purpose among his employees. With a wanted trust and respect for followers, he was able to encourage and challenge traditional methods to harness better, innovative ways to solutions (Flower 1991). Ruling by consensus, his consideration for the individual needs of his followers made him an ideal teacher and coach for his enterprise (Davis 2008).

The multifaceted empire that began with a man and a mouse has rarely failed to please its audiences around the world. Each year, millions of consumers flock to the meccas of entertainment that the Walt Disney Company has created. Countless public relations professionals wonder, "How can such a vast Fortune 500 company creates such intimate relationships with consumers?" The answer is simple, The Walt Disney Company has a top of the line in-house public relations team that work tirelessly to create, implement and cultivate strategic PR campaigns and internal company policy that draws consumers into the gates of their empire. The Walt Disney World Company has grown substantially in the 92 years since its founding on October 16, 1923. The company now owns 11 theme park resorts, 10 major media networks and the merchandise efforts that come along with their assets. Disney 's revenue for 2014 reached 48 billion and with numbers that large and a consumer audience targeted at all ages public relations tactics are vital to the success of the company. The Walt Disney Company 's mission statement is to be, "one of the world 's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products." ("Investor Relations | The Walt Disney Company."). This mission statement has been carried out with the help of the communication professionals on Disney 's team. According to a job posting under

Culture and Training: The early pioneers of business understood the value of a strong corporate culture. Walt Disney often attributed his impressive growth and prosperity to the cohesive culture found in his organization. What separated Disney from others at the time was a deliberate and conscious effort to strengthen and align the culture towards the values and mission of the company. Disney took great measures to ensure the culture was influenced through all employee development initiatives. Each program shared common themes, designs, and symbolism that reinforced key values at

As the firm constantly conveys the vision, the existing leadership of The Walt Disney Company trusts that communication is two-way. As a result of this, the management of the company has created their organization and teams in a manner that members of staff can understand that the leaders are paying attention to their views and ideas, turning any possible communication limitation into chances to present concerns or opinions (Pride, Hughes, & Kapoor,