Walt Disney Company

954 Words4 Pages
Walt Disney Company
Angela Pursel
University of Phoenix
COM 530/ Communications for Accountants
Brent Smith
March 21, 2011

Walt Disney Company

Walt Disney is a well-known name in today’s society. Walt Disney once stated, “You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a reality” (Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, “From the beginning, starting with Walt Disney, we have had five tings that make me proud to be a part of this company: high quality, products, optimism for the future, great storytelling, an emphasis on family entertainment and great talent, passion
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One way Disney utilizes the communication from its employees is by using a 120 questions survey about management performance. These surveys convey if the is effective communication between management and employees. After the surveys are completed, staff meetings are held to discuss staff concerns and resolutions are discussed. These meetings are usually held within three weeks to show employees that Disney is concerned about the welfare of their employees and to help satisfy them. Walt Disney Company believes that every cast member and staff have valuable information that can be shared through ongoing communication efforts. As we can see, communication is as important as the company’s values are (Sparks, 2007). As with any company, strong beliefs, values and communication are needed in order for a company to succeed. Founded in 1923, the Walt Disney Company has maintained these strong beliefs, values and communication needed to ensure its success today. The success in employee training with the Disney Institute has led to other companies seeking their help (Sparks, 2007). This just strengthens the fact that Walt Disney Company has never wavered from its mission to be one of the world’s leading producers and providers of entertainment.

References:
Sparks, W. (September 23, 2007). The Magic of Disney’s Organizational Behavior Concepts. Retrieved March 20, 2011 from

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