Walt Disney Financial Analysis Essay

3968 Words16 Pages
1.0 Introduction The Walt Disney Company is a diversified worldwide entertainment and global mass media company in the USA. It was first discovered by the Disney Brothers called Walt and Roy. It was started as the Disney Brothers Cartoon Studio and later on to be called Walt Disney Studio. The main headquarters of Disney is located in Burbank, California, USA. This company is now of the leading animation industry in America and they are slowly broadening their horizons into live-action film production as well as in television and also travel. A cartoon name that became such a worldwide phenomenon called Mickey Mouse began in Disney as it was a well known cartoon creation of the company and it became a real pillar in…show more content…
HRM is a strategic and comprehensive approaching people and the work place environment. Effective HRM enables employees to contribute productively. Every employee in Disney are well aware and very clear of the jobs that they are doing. They are given the freedom of thinking beyond their limits. In addition to that, training and development skills are also organise by the company for the employees in order for them to work even better and more efficiently. The employees in Walt Disney have been working for the company for an incredibly long time and thus making them very experienced people. Disney is an extraordinary place to work because the company welcomes variety of opinions and ideas from the employees. However, there is still room of improvement for Disney to make as there are high employer turnover rate and employers are not given equal opportunities.

4.0 Marketing Analysis 4.1Product Strategy
• Produces films, video games, consumer’s products (also known as merchandise) and Theme Parks.
• Disney’s entire products have been widely known and very famous all over the world for more than 90 years. They have developed a very strong brand name over the years.
• Every movies develop by Disney are solid and very high-quality. In addition to that, Disney has a very good marketing strategy by releasing the
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