What Are The Sales Promotion Objectives Of Club Med

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

b. How does the mission relate to the type of products the company sells? (1-3

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try?

EXECUTIVE SUMMARY COMPANY ORIENTATION COMPANY PORTFOLIO ISSUES TREATED PROMOTION OR NO PROMOTION? CANNIBALIZATION BRAND EQUITY EROSION FORWARD BUYING PASS-THROUGH STOCKPILING ENGEL’S LAW GENERAL REASONS TO CONDUCT A SALES PROMOTION PROMOTION FOR WHICH ITEM FINANCIAL ANALYSIS THANK YOU NOTE

1. Target a new customer segment that id young and always ready to try something new and exciting.

3. For each of the promotional activities you have identified as suitable, document the promotional objectives.

 Business model of Club Med concentrated to create the most value for hotel guests. It is working very well in a view that 20% of guests return every year and 83% - return to the Club Med every three years.

To remain profitable, hotels must operate with around 65-70% capacity . Due to seasonality, political and economic events, some hotels are finding it difficult to maintain profitable occupancy levels and have started to provide services along multiple levels within the industry's

The researcher opines that by increasing prices a rise in the ADR can be achieved since it is a sum total of room revenue multiplied by occupancy %. However, while the prices are increased the existing guest may be resistance to pay the increased price with the same facilities provided by the hotel.

What factors lead to variations in demand for rooms at a hotel such as the Accra Beach?

Due to the uncertain economic and financial situation in 2008, the Marketing Department of the Terminus Hotel forecasted an average occupation level of 40% during 2009. In November 2008, the department received two offers from regular customers, the first at a rate of €90 for 10 rooms per day, and the second at a rate of €95 for 5 rooms per day. Both offers were rejected.

So fundamentally the main objective for setting these goal is to expand our business by providing good quality products to our customers at an affordable price so that they love our products and attached with us for longer time and also advertise our business through word of mouth. So it will be helpful for our growth and expansion of the business in the longer term.

Not too long ago, the Singapore government cooperated with Indonesia to develop cruise ship tourism as Singapore is enjoying a cruise tourism boom (The Jakarta Post, 2011). This collaboration boosts economic bilateral ties and tourism. Previously, the Singapore government also backed entrepreneur Ong Beng Seng’s bid to