There is no shortage of awful sales leaders.
They cause confusion amongst team members, ignore important business decisions, and lack passion for the profession.
When the team is underperforming, bad sales leaders blame everyone else but themselves.
Alternatively, great sales leaders empower their co-workers, set clear expectations, and hold themselves accountable for any mishaps.
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Start by avoiding these six traits of an awful sales leader:
1. Lacks Effective Communication Skills
Miscommunication and non-communication contributes to missed deadlines, errors in status reports, and constant frustration in the office.
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You can only manage process. You must lead people.
Managers say: “Your sales are down. How many customers are you seeing per week?"
Leaders say: “When you 're in front of a customer, where do you feel you 're losing ground? What skills do you need to improve to prevent that from happening?"
Which one are you?
Communication is essential as a sales leader. You want your team to listen to you, and take action on your feedback.
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Follow the best practices mentioned in the chart above, and sign up for our FREE sales course to learn more techniques.
2. Using Only One Leadership Style
Bad sales leaders focus only on what they know. They don’t see the world from other people’s perspectives.
One major fallacy is that selling is always about money and personal gains. For example, managers believe people are purely motivated by financial incentives.
Based on a Clark University poll, “78% of millennials say it is more important to enjoy work than to make a lot of money.”
Great sales leaders are flexible in their leadership approach. They understand when it’s time to kill the commission and to create more effective ways to motivate their team.
Observing your sales reps’ behaviors will give you a better sense of whether you need to assume a more supportive or directive role.
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If you’re still using the “my way or the highway” leadership style, let it go. It creates a hostile environment, resulting in a
Christina, that is so true. The sales reps are the face of the company and this plays a very crucial role in building customer loyalty with the company. The clients do not know anything about your company so the sales reps are going to be the first impression of what your company has to offer. So it is vital that the sales reps are knowledgeable on all the company’s products and policies and ensure they are able to follow through on their promises. A good sales rep will listen to the concerns of each client and will try their best to accommodate the customer’s
Brief Explanation of the Issue with relevant examples from business news, popular management press or research:
I too fall into the category of having a negative perception of sales people. This is based on my personal interaction with them, most of my encounters has been with pushy and fast talking sales people. Sales representatives trying to get me to purchase services or products I do not need or dishonest sales representatives who are so caught up in their sales pitch that they omit the truth until you question certain parts that do not add up. I will admit that while this is the most common encounter I have it is not the only form of sales representatives that has made an impression.
Over time people have developed a negative opinion towards the sales person. They are seen as being pushy because they are not meeting their customer’s expectations. A customer entering a building should feel safe, but unexperienced salesperson come off with a pushy mindset. Often, pushing away the clients. These are problems solved by major companies where they invest into training programs for their new recruits.
To be honest, a lot of this stuff to me is just common sense BUT the majority of people in sales don’t stick to that relationship type of selling that I think really makes or breaks a salesman. You can have a low paying customer come in and bug you non stop but if you bend over backwards for that person and they refer a high paying client to you. Then wasn’t that just worth the headache of dealing with Mr. Obnoxious the last 4 months?
A great leader, in my opinion, always looks out for the good in not only their customer but their employees as well. Working in a corporate setting I understand the need and want to express my opinions about my job and my company. Howard Schultz, CEO of Starbucks, is great example of a leader that listens to his employees and gives them a feeling of self worth with their position in the company regardless of whether it’s a full time or part time position. When researching Schultz I found that he takes time to get to know his employees and customers and encourages them to speak openly with him. His employees and customers are in return passionate and engaged.
These behaviors can sabotage the organization’s goals, resources, and effectiveness and adversely affect the motivation, well-being, and job satisfaction of followers (Sheard, Kakabadse, & Kakabadse, 2013). Leaders with self-destructive tendencies often not to intentionally harm the organization or followers, but because of their thoughtlessness and insensitivity they effectively do so (Sheard, Kakabadse, & Kakabadse, 2013).
According to Welch, a business leader is obligated not only to create vision, but also to make sure employees are living that vision at every level of the organization. To Welch, one of the most crucial aspects of being consistent and following up is making sure that he delivers the identical no-nonsense message to everyone.
Leading a group to business success is not an easy task to overtake. Therefore, it isn’t a surprise to encounter countless articles and studies examining the abilities and qualities successful leaders hold. The focus is often not only on accomplished business leaders, but also on auspicious individuals in other sectors.
As the sales environment becomes more complex, customers today are more educated and less tolerant of sales
The ability to influence others is prevalent in all companies and takes on a different meaning based on the organization. In the field of sales, author Richard
Lack of Coordination: Due to heavy loads and feeling of competition among the subordinates there is lack of coordination among staffs.
Sales reps guide customers to the information and options that matter the most to their purchasing decisions.
In many companies, sales forces and marketers feud like Capulets and Montagues— with disastrous results. Here’s how to get them to lay down their swords.
Horizontal communication often fails simply because of organizational members are unwilling to expend the additional effort that it requires. And valuable time of superiors which lead to low productivity.