Winsome Manufacturing Company: A new storage unit project charter Background The Winsome Manufacturing Company is about to embark upon an exciting new venture: the creation of a room-sized plastic storage unit suitable for homeowners to place outside of the home. The project stakeholders for this proposed endeavor will draw upon ever facet of the company's resources, including the design, production, purchasing, shipping, sales, and marketing departments; the suppliers of the raw input goods; company shareholders, the company that is responsible for the delivery of the product to consumers; organizers of home sales events where we sell our products and above all our loyal consumers. The project sponsor within Winsome will come from the marketing department, given that it is the marketing of this product that will require the most substantive innovation. The product will be manufactured with the same type of plastic injection molds as our other products, but the size and scope of the units will be far larger than anything we have attempted before. Because of the commitment the consumer must make in terms of purchasing the unit, it is essential that the vale of the project is communicated in an effective fashion to the buyer. This will require retraining and/or hiring of new sales staff to market the units to consumers at home sales events as well as through direct-to-consumer advertising. Problem statement As more and more people are 'crunched' in terms of space,
Menards is a chain of home improvement stores in the Midwestern United States. Menards sells building materials, hardware, electrical, wall coverings, plumbing, housewares, floor coverings, cabinets, appliances and much more. Menards is a privately held franchise headquartered in Eau Claire, Wisconsin; the company has 252 stores in 12 states: Ohio, Michigan, Indiana, Illinois, Wisconsin, Minnesota, Iowa, Missouri, Nebraska, South Dakota, North Dakota and Wyoming. While the company does not release sales figures, it is believed to be the third largest home center chain in the United States behind The Home Depot and Lowe's. The trade publication Home Channel News
Parts Emporium, Inc. is a wholesale distributor of automobile parts formed by two disenchanted auto mechanics, Dan Block and Ed Spriggs. Originally located in Block’s garage, the firm showed slow but steady growth for 7 years before it relocated to an old, abandoned meat-packing warehouse on Chicago’s South Side. With increased space for inventory storage, the company was able to begin offering an expanded line of auto parts. Fifteen years later, Parts Emporium was the largest independent distributor of auto parts in the north central region.
Shurgard’s initial financial success was also due to the fact that the self-storage business is one that is relatively low-cost and low-maintenance. Self-storage unit structures are comparatively
This report introduces us to the Plastco Packaging Company, its current operating environment, and the many problems it faces. The report proceeds to identify solutions, and weighs their costs and
Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.
The importance for us at ADT to market our products is to create awareness among our current and potential consumer base. Here at ADT we are known for providing a sense of security to our consumers and providing them with a means to protect their families and possessions. The success of the new product depends on the marketing strategy chosen by the marketing team. Our marketing team is responsible for conducting research to verify which demographic would require or show a need for the new product. The marketing team will be able to determine the areas that suffer the most from home
By giving a plot summary, I focus on Sandy’s point of view, regarding Joe’s Saturday shelf project. Also, I mention that a third person point of view would help the reader to witness the thoughts and actions of Joe, Ralph, and other project volunteers. Nevertheless, the book’s simplicity allows the reader to understand the workflow of Joe’s project better. This creates a thoughtful, but conversational tone that complements the story’s overall mood. Since I find the book a useful, educational resource for manufacturing engineering students and professionals, I would suggest it to other readers in my field. The book offers a worthwhile reading experience that teaches many important key concepts in world class manufacturing. As a result, readers gain much knowledge, as they learn how to design and implement similar
The Kelley warehouse is located on the corner of Dylan Avenue and Fitzgerald Street in Saint Paul, Minnesota. Mr. Kelley provided a map of the warehouse showing a fence, “No Trespassing” signs, and a padlocked gate. On the south side of the warehouse, a ramp connects the loading dock and the parking lot. The ramp is thirty feet long, twelve feet wide, and rises to five feet.
The Project Management Institute states the stakeholders are individuals a group or an organization that have a vested interest or role a particular project and may also be impacted by the project (Morphy, 2017). The project stakeholders for the Winsome Manufacturing are divided into distinctly defined groups by departments. These departments can consist of design, production / manufacturing, sales purchasing and marketing (Morphy, 2017). The stakeholder’s responsibilities are to follow the instructions assigned by the department managers in order to complete the company’s goals for the manufacturing of the new storage bins (Morphy, 2017). For example, Senior management that are stakeholders provide different
In the last part, two strategic options, production development and market penetration, are chosen to apply Bunnings’ strategy into actual implementation stage. In production development option, employee understanding, customer satisfaction and
Problem statement: With the launch of the new innovative Quartz shower by Aqualisa, the Company expected to have a boost in its sales. Yet the sale of the product was not picking up. The Company was facing a big challenge with communicating its product to the consumer/target. The Company wants to ensure that the innovative technology, which is leaps and bounds ahead of competition, will generate more sales to capture market share before the competition can imitate the technology. Accordingly, the CEO of the Company will have to re-devise a new positioning, distribution and pricing plan, if necessary.
The company’s sales force is comprised of technically trained personnel that custom tailor solutions to fit a customer’s needs. By selling directly through formulators and distributors though, the company has made it difficult to develop their own identity. These outlets privately brand solutions derived from the Rohm and Haas products so the Rohm and Haas name is not as known in the industry as it could be. New products now packaged with the Rohm and Haas name appear no different to some
Contractors find alternative ways of transforming them into buildings that will make an impact on the public. By using their expertise, they would be able to transform these used containers into something useful and beneficial. These containers would provide them the opportunity to acquire more projects and earn profit and of course achieving a sustainable competitive advantage. Through this, contractors are also able to add value to these containers that have once been unused. Extending the life of these discarded materials and providing affordable infrastructures to the people is a complete viable approach.
W’UP Bottlery is one of the four bottling company which produces and distributes Coca- Cola and
Boxes & Bins (B&B) is a fast growing “retailer of storage and organization products” (Hill & Kindley, 2015, pg. 1). Its “organizing” theme made it a successful hit as it opened up to shoppers at the Plaza in the arts district of Kanas City. For over a decade, the premier U.S. retailer provided unique products and extraordinary customer service for households and businesses.