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sales development and Merchandising Essay

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Task A Research report describing the elements of the product in a business and services context
After selecting a hotel of your choice, carry out an individual research into the element of the product of this hotel, and produce a written report of your findings which should include:
a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2)
b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3)
Task B Research report describing the external sales development techniques
Carry out an individual research into external sales techniques using the same hotel you selected for task A and produce a written report of your findings which should
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‘Collusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own. (ibid)’

Programme: BTEC Higher National Diploma in Hospitality Management
Unit Title and Number: Sales Development and Merchandising (Unit 16)
Module Tutor: Pratika Teyssedou

Learner’s Name :__________________________________Learner ID:____________

Assessment Criteria
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Evidence

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1.1
evaluate the key components of the product

1.2 discuss the range of contributions to sales and profit of elements in the product mix

1.3 assess how market segmentation contributes to sales maximisation

2.1 discuss the factors affecting buyer behaviour

2.2 assess appropriate advertising media for sales development situations

2.3 evaluate the role of
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