Task A Research report describing the elements of the product in a business and services context
After selecting a hotel of your choice, carry out an individual research into the element of the product of this hotel, and produce a written report of your findings which should include:
a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2)
b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3)
Task B Research report describing the external sales development techniques
Carry out an individual research into external sales techniques using the same hotel you selected for task A and produce a written report of your findings which should
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‘Collusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own. (ibid)’
Programme: BTEC Higher National Diploma in Hospitality Management
Unit Title and Number: Sales Development and Merchandising (Unit 16)
Module Tutor: Pratika Teyssedou
Learner’s Name :__________________________________Learner ID:____________
Assessment Criteria
Met
Evidence
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1.1
evaluate the key components of the product
1.2 discuss the range of contributions to sales and profit of elements in the product mix
1.3 assess how market segmentation contributes to sales maximisation
2.1 discuss the factors affecting buyer behaviour
2.2 assess appropriate advertising media for sales development situations
2.3 evaluate the role of
j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).
Discuss which approach to managing and organising Junction Hotel would be most effective for the long –term success of the hotel: personality and motivation
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion), utilizing three different sources.
20. An effective analysis of sales mix needs to include an analysis of: A. B. C. D. E. 21. Quirch Inc. manufactures machine parts for aircraft engines. The CEO, Chucky Valters, was considering an offer from a subcontractor who would provide 2,400 units of product PQ107 for Valters for a price of $150,000. If Quirch does not purchase these parts from the subcontractor it must produce them in-house with the following costs: Value chain analysis. Production constraints. Sales mix costing. Revenue forecasting. Joint manufacturing costs.
In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.
Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.
1. Assess the decisions made by the hotel’s management in relation to the various offers received
4. Analysis: Open the Forte Hotel Data (Conjoint, 3 Analysis) data set in My Marketing Engineering, which has competed Steps 5 and 6 in the Tutorial for you. Follow Step 7 in the Tutorial, ((ME>XL==>Conjoint==>Run Analysis) and assess the viability of the four specific hotel concepts that Forte is exploring for the State College area. Base this evaluation on the preferences of a sample of 40 business travelers on that sheet (Exhibit 2) and the cost estimates summarized in Exhibit 3. The base cost to build each hotel room (without the attributes and options listed in Exhibit 3) is expected to be about $40,000 for a 150- to 200-room hotel, regardless of the mix of room
• Evaluating all current and future purchasing policies and practices across the brands to ensure that the range of products placed in hotels not only enhance the guest experience but drive value for owners while supporting the company's overall
The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.
For this to be achieved it is important to maintain the marketing mix, this is:
Assumption: the goal of a potential sales force is for promotion of r/gFast only. In the future, if you build a sales force for these products, you may decide to add other lab services to the sales call. If so, you would want to think about building the Covenant brand in addition to the rFast and gFast brands.
The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are:
Hotels, prescribed case study activities A, C, E and G are completed then the two questions are