
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Transcribed Image Text:1. SHORT QUESTIONS
1.1. Optimal pricing. There two consumers, Alice and Bob, and two kinds of
products A and B. Alice and Bob have valuations according to the table
AB
Alice 30 42
30 42
Bob 50 66
You sell the products and it costs you nothing to produce them. You know this table,
but when Alice or Bob walk into your store, you cannot tell who they are. That is,
if Alice walks in, you do not know if perhaps it is Bob instead who walked in, and
vice-versa. What is the optimal pricing plan for the two products?
1.2. Optimal pricing and packaging. You produce Prosecco, at constant mar-
ginal cost 5, and need to decide the size and prices of your bottles. You have two
types of customers: one type has Prosecco in their spritzs with Sunday morning
brunch, and the other is Ducati who wins a motorcycle race every Sunday and cele
brates. Upon buying quantity q and paying 7, these two types get utility 10√ч-
and 30√√. What is your optimal plan?
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