2. Technical and Management Feasibility Cost per month Raw Material Quantity Technical feasibility Technical feasibility analyzes the availability of technology and resources. This type of analysis helps companies determine whether new technology is feasible or not. It is used when new technology is first developed, prior to use. Machinery and Office equipment Total Cost This will included all the machinery and equipment which is needed in the production, Machinery & Equipment Purchase Cost Life span Depreciation=Cost of Asset + Expected Life span Total Cost 3. Management Feasibility Describe the requirements for the management positions and responsibilities for those personnel. Evidence that the continuity and adequacy of management has been evaluated and documented. Staff Required Knowledge and Experiences Staff Position Salary Total Salary 4. Financial Feasibility a. Sales Forecast Raw Material (If needed) CHCT- Muscat Oman. Version IIL AY 2019-20 CHCT- Muscat Oman. Version IIL AY 2019-20

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Project name: 3D printing shop.

Please solve the second part ( 2. Technical and Management Feasibility )

FEASIBILITY STUDY REPORT
Marketing Mix (4 Ps)
Describe what is unique about the enterprise's product/service compared to the competition. Make sure
this is consistent with the unmet need of the target market(s).
• Marketing Feasibility
Technical Feasibility
• Management Feasibility
• Financial Feasibility
• Legal Feasibility
Product
Price
Place
Promotion
• High-quality
printing and in
the future we will
get the best 3D
printer that takes
care of the
smallest details of
the personality.
• We provide
large quantities
of figures.
• Discounts for
higher
quantities
• For the
education
sector, a 15%
discount
• Our prices are
reasonable
• Home
• Delivery
• Social
Media
• Official
1. Marketing Feasibility
My
proposed
business
services
website
of the
store
Identify competing areas for the product to be marketed
In this project (3D Print Shop) there are many components and advantages that distinguish
from other competing projects: First, the existing tools and goods of high quality and efficiency.
Second, we provide the goods or samples according to the customer's request and need. Third,
That the prices are lower than the prices of the competing projects. Fourth, we offer home
delivery. Fifth, we have a guarantee of good performance or implementation (if the requested
product does not comply with the customer's request, he will receive a 40% discount on the
form). Sixth, the project workers are Omani and have experience in the world of printing in
general. Finally, with us, there is a 15% discount for schools to print the shields of excellence
in large quantities and the best designs and others.
SWOT Analysis
SWOT analysis aims to identify the key internal and external factors seen as important to achieving an
objective. SWOT analysis groups key pieces of information into two main categories:
1. Internal factors – the strengths and weaknesses internal to the organization
2. External factors – the opportunities and threats presented by the environment external to the
organization
Target Market and Market Segmentation
My proposed business
Competitor A
Marketing Segmentations
Target Market
• Education sector.
• The video game sector.
• Interior design.
• Health sector (for printing
artificial limbs).
My proposed
business
• Young people between 26-35 year.
Teens are between 18-25 year.
• Children between 10-17 year.
• Male and female.
Strengths
Weaknesses
Competitorl
Opportunities
Threats
OHCT- Muscat Oman. Version III AY 2019-20
OHCT- Muscat Oman. Version IIL AY 2019-20
Transcribed Image Text:FEASIBILITY STUDY REPORT Marketing Mix (4 Ps) Describe what is unique about the enterprise's product/service compared to the competition. Make sure this is consistent with the unmet need of the target market(s). • Marketing Feasibility Technical Feasibility • Management Feasibility • Financial Feasibility • Legal Feasibility Product Price Place Promotion • High-quality printing and in the future we will get the best 3D printer that takes care of the smallest details of the personality. • We provide large quantities of figures. • Discounts for higher quantities • For the education sector, a 15% discount • Our prices are reasonable • Home • Delivery • Social Media • Official 1. Marketing Feasibility My proposed business services website of the store Identify competing areas for the product to be marketed In this project (3D Print Shop) there are many components and advantages that distinguish from other competing projects: First, the existing tools and goods of high quality and efficiency. Second, we provide the goods or samples according to the customer's request and need. Third, That the prices are lower than the prices of the competing projects. Fourth, we offer home delivery. Fifth, we have a guarantee of good performance or implementation (if the requested product does not comply with the customer's request, he will receive a 40% discount on the form). Sixth, the project workers are Omani and have experience in the world of printing in general. Finally, with us, there is a 15% discount for schools to print the shields of excellence in large quantities and the best designs and others. SWOT Analysis SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective. SWOT analysis groups key pieces of information into two main categories: 1. Internal factors – the strengths and weaknesses internal to the organization 2. External factors – the opportunities and threats presented by the environment external to the organization Target Market and Market Segmentation My proposed business Competitor A Marketing Segmentations Target Market • Education sector. • The video game sector. • Interior design. • Health sector (for printing artificial limbs). My proposed business • Young people between 26-35 year. Teens are between 18-25 year. • Children between 10-17 year. • Male and female. Strengths Weaknesses Competitorl Opportunities Threats OHCT- Muscat Oman. Version III AY 2019-20 OHCT- Muscat Oman. Version IIL AY 2019-20
2. Technical and Management Feasibility
Cost per month
Raw Material
Quantity
Technical feasibility
Technical feasibility analyzes the availability of technology and resources. This type of analysis helps
companies determine whether new technology is feasible or not. It is used when new technology is
first developed, prior to use.
Machinery and Office equipment
Total Cost
This will included all the machinery and equipment which is needed in the production,
Machinery & Equipment
Purchase Cost
Life span
Depreciation=Cost of Asset +
Expected Life span
Total Cost
3. Management Feasibility
Describe the requirements for the management positions and responsibilities for those personnel.
Evidence that the continuity and adequacy of management has been evaluated and documented.
Staff Required
Knowledge and
Experiences
Staff
Position
Salary
Total Salary
4. Financial Feasibility
Raw Material (If needed)
a. Sales Forecast
4
OHCT- Muscat Oman. Version III AY 2019-20
OHCT- Muscat Oman. Version IIL AY 2019-20
Transcribed Image Text:2. Technical and Management Feasibility Cost per month Raw Material Quantity Technical feasibility Technical feasibility analyzes the availability of technology and resources. This type of analysis helps companies determine whether new technology is feasible or not. It is used when new technology is first developed, prior to use. Machinery and Office equipment Total Cost This will included all the machinery and equipment which is needed in the production, Machinery & Equipment Purchase Cost Life span Depreciation=Cost of Asset + Expected Life span Total Cost 3. Management Feasibility Describe the requirements for the management positions and responsibilities for those personnel. Evidence that the continuity and adequacy of management has been evaluated and documented. Staff Required Knowledge and Experiences Staff Position Salary Total Salary 4. Financial Feasibility Raw Material (If needed) a. Sales Forecast 4 OHCT- Muscat Oman. Version III AY 2019-20 OHCT- Muscat Oman. Version IIL AY 2019-20
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