FontParagraphStylesEditingDictateEditorReusePasteFilesClipboardStyles NVoiceEditorReuse FilesUndo6. According to business texts, the purpose of an organization is to maximizeshareholders (or owner's) wealth or, in the case of the marketing concept, to anticipatecustomer needs and meet them. How does this apply in the case of an organization likeMoonbot that is built around artistic inspiration and creativity? Do you see a tensionbetween being a successful artist and a successful businessperson?7. Do you think Moonbot should stay small and team up with larger firms when it needslarge company capabilities or try to grow itself to the size of a company like Pixar? Whatare the advantages and disadvantages of each option?8. Based on the videos, what other projects did Moonbot take on after the MorrisLessmore video? Were they mostly independent or work for clients?9. Look at Moonbot's Kickstarter campaign for the Golem videogame. What kind ofgame was it? Were the able to raise the money for it? (Go to www.kickstarter.com anddo a search for Moonbot Studios and Golem.)Page 2 of 2389 wordsOFocus90%ENG10:28 AM1/31/2022Prt ScnHome 9EndF10PgUpPgDn.巴

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Given below is an example of a poorly written e-mail. To: Sylvia Greene (sgreene@financialsolutions.com) From: Chester Goings (goings@financialsolutions.com) Date: Subject: No Go on Baby Charity Thing Cc: Bcc: Hey, Syl, you're one in a million. But we can't give you time off to work on that charity fashion show/luncheon thingy you want to coordinate. And Financial Solutions can't make a big contribution as we've done in previous years. It's no, no, no, all the way around. Look, we admire the work you have done for the Newborn Hope Foundation. It has raised millions of dollars to make differences in the lives of babies, particularly premature ones. But we need you here! With the upcoming release of our Planning Guide 5.0, we need you to interview clients. We need you to make video testimonials, and you are the one to search for stories about customer successes. Plus a zillion other tasks! Our new website will launch in just six short weeks, and all that content stuff must be in final…
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Understanding the common vocabulary used in strategic management is important to theapplication of its concepts.Required:a. There are four general steps in conducting an external environmental analysis startingwith scanning of the environment. Briefly, explain all four steps. b. Choose any organisation of your choice and employ the “SWOT Matrix” to demonstratethe current strategic position of the organization and clearly indicate the strategy optionsavailable to help match that organization’s internal environmental elements against itsexternal environmental elements. c. Compare on contrast the following: i. Vertical integration versus horizontal integrationii. Divestiture versus Diversificationiii. Market development versus Product Development
Managerial Accounting Contrastedto Financial AccountingManagerial accounting supports the internal planning (future-oriented) decisionsmade by management. Financial accounting has more of a scorekeeping, historicalorientation, although data produced by the financial accounting process form some ofthe foundation on which plans are based. Planning is a key part of the managementLO 1Explain the management planning andcontrol cycle.1. What does it mean to state that there are different costs for different purposes? QWhat DoesIt Mean?A n s w e r o np a g e 4 8 6mar2529X_ch12_458-503.indd 459 26/11/12 2:05 PM460 Part 2 Managerial Accountingprocess; and although there are many descriptions of that process, a generally acceptable definition would include reference to the process of planning, organizing,and controlling an entity’s activities so that the organization can achieve its desiredoutcomes. A general model of the process looks like this:Implement PlansDecision Making Decision…
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Using what you learned about TripAdvisor TripAdvisor Business Model Canvas (innovationtactics.com) TripAdvisor Business Model Canvas (innovationtactics.com) Share with us what you feel is one of the most interesting, compelling pieces of this business? Identify which of the 9 key components this information falls within (for example it could be: how TripAdvisor actually makes money being a "reviews" page or these are Tripadvisor's key competitors and this is one that actually surprised me...). Have you ever used TripAdvisor or posted on TripAdvisor? What was your experience? Pick an international dream vacation spot. Lookup a hotel that has a 4.8 out of 5.0 rating or higher in that destination. Examine a few reviews. Share with us your destination spot and a link to the hotel. Would the reviews of this property make you decide to book there? Why could user-generated content/feedback be seen as a revenue stream?

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