______growth includes market penetration, product development, and market development strategies. A.Horizontal B.Concentric C.Integrative D.Intensive
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______growth includes market penetration, product development, and market development strategies.
A.Horizontal
B.Concentric
C.Integrative
D.Intensive
Step by step
Solved in 2 steps
- 4) The first step in strategic planning is to ________. A) set objectives and goals B) develop the business portfolio C) define the company mission D) plan marketing strategies 5) Which of the following is NOT a step in the strategic planning process?A) defining the company missionB) setting company objectives and goalsC) designing the business portfolioD) identifying the company's culture 6) Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be? A) objectives and goalsB) mission statementC) business portfolio D) marketing and functional strategies._______ A business philosophy that involves satisfyingcustomers’ needs, while also achieving a firm’sgoals.٢٧(( Companies having analyzer strategic type __________. Select one: a. Focus on introducing creative products in stable markets b. Focus on introducing innovative products in the market c. Focus on improving operational efficiency in stable markets and focus on innovative products in variable markets d. Focus on improving the operational efficiency
- What is a common mistake that small-businessowners make when their businesses begingrowing?a. They sell more goods and services.b. They put too much money in advertising.c. They move beyond their local area.d. They over-expand without proper planning.e. They invest too much of their own money.The WineCellar is a small boutique shop that sells only premium wines, offering a deep assortment of the most popular wine varietals.. The WineCellar is a ________. a. general retailer b. category killer c. convenience store d. specialty store1. Successful marketing strategies must be geared to the needs of consumers and to _____. a. their abilities to buy b. the strategies of competitors c. the available supply of goods d. none of the above 2. Your employer is a runner-up company that aggressively attacks competitors to get more market share. For what type of firm do you work? a. market challenger b. wanna-be c. leader d. market follower 3. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use? a. market follower b. market challenger c. market seeker d. market nicher 4. Superior Sporting Goods stores seek stable market shares and profits by following competitorsâ product offers, prices, and marketing programs. What do we call Superior? a. market follower b. market challenger c. market nicher d. market developer 5. Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the…
- Growth strategy is one of the grand strategy of the firms. How important is growthstrategy to firm’ performance?(600-700words)Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or needCompetiton can be identify using the industry or marketing approach. WHile the industry approach takes the_____ route, the Market approach takes a ____ approach. a. management- based; microeconomics-based Industrial Organization b. microeconomics-based Industrial Organization ; management- based: c. Easy; Hard d. Hard; Easy
- Multiple Choic: A.. . is a document that outlines a proposed firm's goals, the strategy for achieving them. and the standards for measuring success. and... the need the firm will fill, the operations of the business, its components and functions, as well as the expected revenues and expenses. A/mission statement: strategic plan B/strategic plan: business plan C/standing plan: mission statement D/business plan: business model معدلة 11:27 ص Multiple Choice: Strategic planning is critical, but < without... it will be worthless. O 1/stewardship 2/implementation 3/positioning 4/benchmarking jo 11:31 Jes / GIF121. An organization using the __________ develops a simple, excellent offering that captures the imagination of its employees and its customers. a) BCG matrix b) Blue Ocean strategy c) Green Forest analysis d) Hedgehog Concept e) Fox Analysis 122. When an organization goes outside of its industry and faces less competition it is following a __________. a) BCG strategy b) Blue Ocean Strategy c) Green Forest Analysis d) Hedgehog strategy e) Fox Analysis 123. __________ denote all industries (1) not yet in existence or (2) that are created by expanding industry boundaries. a) Green forests b) Blue oceans c) Red oceans d) Purple skies e) Orange skies 124. A(n) __________ is the visual display on a single computer screen of the essential information related to achieving a marketing objective. a) marketing screen b) objective dash c) marketing dashboard d) information screen e) corporate dashboard 125. A measure of the quantitative value or trend of a marketing activity or result is…Mcq This is a proposal used to explain where a business wants to go and how it expects to get there. O Vision statement O Mission statement O Stockholder statement O Business strategy O Stakeholder statement..