A company's commitment to environmentally-friendly business practices, social responsibility, and giving back to the local community are among the most important attributes and have significant impact on individual buying behavior. Seventy percent (70%) of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stop shopping at a company that supports an issue they disagree with compared to 37% of baby boomers (ages 55+). By keeping in mind the above view point; a. Do you think Corporate Social Responsibility affects the consumers purchasing decision? b. Companies' Commitment to Social Responsibility Influences Buying Decisions More Than Price? c. What do consumer think that price is among the most important attributes of a company compared to environmentally-friendly business practices, social responsibility and giving back to the local community.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. A company's commitment to environmentally-friendly business practices, social
responsibility, and giving back to the local community are among the most important
attributes and have significant impact on individual buying behavior. Seventy percent (70%)
of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stop
shopping at a company that supports an issue they disagree with compared to 37% of baby
boomers (ages 55+). By keeping in mind the above view point;
a. Do you think Corporate Social Responsibility affects the consumers purchasing
decision?
b. Companies' Commitment to Social Responsibility Influences Buying Decisions
More Than Price?
c. What do consumer think that price is among the most important attributes of a
company compared to environmentally-friendly business practices, social
responsibility and giving back to the local community.

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