A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?

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A: Norwegian Cruise Lines had arranged for a fifteen day vacation trip on their Cruise ship. Passengers…

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A: Finding the Opportunity and Threat by using the SWOT Analysis for a canvas bag business seller would…

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Q: Describe the bases commonly used to segment consumer markets

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Q: List the five e-business categories

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Service capacity

Service capacity may be understood as a volume that service can be managed while ensuring certain pre-defined quality standards and overall delivery performance. Service capacity management focuses on providing better services to clients and customers as per their demands.