You are preparing for a business trip to Brazil where you will need to interact extensively with local professionals. Therefore, you should consider collecting information regarding local culture and business habits prior to your departure. A colleague from Latin America recommends you visit the Centre for Intercultural Learning and read through the country insights provided for Brazil. Prepare a short description of the most striking cultural characteristics that may affect business interactions in this country.
You are preparing for a business trip to Brazil where you will need to interact extensively with local professionals. Therefore, you should consider collecting information regarding local culture and business habits prior to your departure. A colleague from Latin America recommends you visit the Centre for Intercultural Learning and read through the country insights provided for Brazil. Prepare a short description of the most striking cultural characteristics that may affect business interactions in this country.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are preparing for a business trip to Brazil where you will need to interact extensively with local
professionals. Therefore, you should consider collecting information regarding local culture and
business habits prior to your departure. A colleague from Latin America recommends you visit the
Centre for Intercultural Learning and read through the country insights provided for Brazil. Prepare a
short description of the most striking cultural characteristics that may affect business interactions in
this country.
________________________________________________________________________________
________________________________________________________________________________
__________
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