Multiple choice applied to business seeksthe welfare of people who areeither directly or indirectlyaffected by business decisions.Code of conductMoralityRulesPolicies This ratio reflects the earningpower of the owner's investmentin the business*liquid ratioreturns on owner's equitycurrent ratiogross profit margin

What applies to business that seeks the welfare of the people who are directly or indirectly…

Answered: applied to business seeks the welfare…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In 2018, Carlos Ghosn, the chairperson of Nissan Motor Co., Ltd. (Nissan), was arrested for alleged misconduct and criminal offences related to underreporting remuneration and misrepresenting annual disclosures. Detailed investigations revealed similar misrepresentations by the company’s chief executive officer (CEO) Hiroto Saikawa, who was forced to resign. The actions of senior officials left a deep stain on Nissan’s reputation, causing investors to question the effect of corporate governance at Nissan—and by extension, at similar companies across Japan and the world. As details of the scandal unfolded, Nissan suffered negative public repercussions. Its share-based incentive systems, excessive focus on profitability, and cost-cutting measures had caused deviations from normal risk management procedures, resulting in the production of poor-quality vehicles and thus vehicle recalls. Consumer trust in the company dropped, as did sales and profitability figures, with a continuous fall in…

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applied to business seeks the welfare of people who are either directly or indirectly affected by business decisions. Code of conduct Morality Rules Policies