As an astute entrepreneur who believes in creativity and innovation, Mr. Francois is pondering about manufacturing something, but he has to think carefully about the product to be manufactured. Therefore, he needs to understand what the Value Chain is about as well as the types of strategies that he could utilize to gain a competitive advantage. What information would you provide to Mr. Francois and his family regarding the Value Chain as they think seriously about going into the manufacturing sector?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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As an astute entrepreneur who believes in creativity and innovation, Mr. Francois is pondering about manufacturing something, but he has to think carefully about the product to be manufactured. Therefore, he needs to understand what the Value Chain is about as well as the types of strategies that he could utilize to gain a competitive advantage.

What information would you provide to Mr. Francois and his family regarding the Value Chain as they think seriously about going into the manufacturing sector?

 

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Also, what are the possible strategies that could be utilized once the Manufacturing company becomes established? Identify the strategies by name, and provide a brief explanation for each type of strategy suggested. Provide justification for your advice with respect to each 
strategy.

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