Critical Thinking One of the criteria for a usable market segment is its size. This chapter suggested that to be usable, a segment must be large enough to be profitable now and in the future and that some small segments get ignored because they can never be profitable. So how large should a segment be? how do you think a firm should go about determining if a segment is profitable? have technological advances made it possible for smaller segments to be profitable? Do firms ever have a moral or ethical obligation to develop products for small, unprofitable segments? When?

Critical Thinking One of the criteria for a usable market segment is its size. This chapter suggested that to be usable, a segment must be large enough to be profitable now and in the future and that some small segments get ignored because they can never be profitable. So how large should a segment be? how do you think a firm should go about determining if a segment is profitable? have technological advances made it possible for smaller segments to be profitable? Do firms ever have a moral or ethical obligation to develop products for small, unprofitable segments? When?

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter4: Choosing A Form Of Business Ownership

Section: Chapter Questions

Problem 6DQ

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