In today’s highly competitive marketplace, there is no guarantee in retaining loyal customers though customer relationship management program has been implemented. Identify the challenges and difficulties that Towngas may have encountered over the years. Support your answer with evidence cited from the case or from the websi

In today’s highly competitive marketplace, there is no guarantee in retaining loyal customers though customer relationship management program has been implemented. Identify the challenges and difficulties that Towngas may have encountered over the years. Support your answer with evidence cited from the case or from the websi

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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