Define and discuss the different processes that occur in consumer markets and business markets. Explicate how long-term relationships can be created in the different markets.
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Define and discuss the different processes that occur in consumer markets and business markets. Explicate how long-term relationships can be created in the different markets.
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- Business markets have several characteristics that differ from the consumer market. Distinguish these different characteristics?Describe the characteristics of businessto-business markets and business-to-business market demand and how marketers classify business-to-business customers.Understand the characteristics of business-to-business marketsand business-to-business market demand and how marketers classify business-to-business customers