which analysts sift through Big Data to identify unique patterns of behavior amonga

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is a process in which analysts sift through Big Data to identify unique patterns of behavior among different customer groups?
OA. Data mining
OB. Web scraping
OC. Channel partner modeling
D. Sentiment analysis mining
OE. Scanner data modeling
Transcribed Image Text:= Which of the following is a process in which analysts sift through Big Data to identify unique patterns of behavior among different customer groups? OA. Data mining OB. Web scraping OC. Channel partner modeling D. Sentiment analysis mining OE. Scanner data modeling
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